Tag: brand sense

Sensational Branding!

May 11th, 2009   •   2 comments   

Multi-sensorial branded luxury in SIA’s first class cabin (courtesy of Richard Moross)

What do leading brands like Apple Computer, Singapore Airlines and Disney have in common?  

The answer?  They are the world’s leading sensory brands, according to Martin Lindstrom, author of the book Brand Sense – Build Power Brands through Touch, Taste, Smell, Sight and Sound.  This highly readable volume on creating immersive branding experiences shared that truly great brands do not just leverage on sight and sound (the most frequently branded elements) but seek to engage as many senses as possible.  In fact, the brands which leave the most lasting impressions are those which can affect the other three senses – smell, touch and taste.  These are often the most deeply rooted in our mental and emotional psyche.  

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