Tag: brand storytelling

Brand Storytelling: How to Hit The Bull’s Eye

March 15th, 2017   •   2 comments   

Is your brand story as compelling as The Hunger Games? (source of image)

Are you struggling to grab the attention of your prospect? Maybe you’re telling them the wrong story?

Thanks to a recent episode of the terrific Perpetual Traffic podcast, I learned how we can craft a compelling story which captures the hearts – and wallets – of our audiences.
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Public Relations Strategies in the Digital Age

July 19th, 2016   •   no comments   

Gini Dietrich of Spin Sucks

What is the role of Public Relations (PR) in the digital and social age? Should we merely hustle for media coverage while producing corporate annual reports?

Well, the answers to these questions may surprise you. At least according to Gini Dietrich (above), author of the book and website Spin Sucks.
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10 Ways to Use Visuals in Content Marketing

March 1st, 2016   •   2 comments   

10 Ways to Use Visuals in Content Marketing

Courtesy of Business 2 Community

Do you know that 90% of the information transmitted to the brain is visual? Or that visuals are processed 60,000 times faster than text?

In the age of high definition screens of all sizes – from 2 inch smart watches to 50 inch television monitors – visual content rules. This fact is further cemented by the meteoric rise of the image-based threesome in social media – Instagram, Pinterest and Tumblr.
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How Stories Bring Brands To Life

June 30th, 2013   •   2 comments   

How Stories Bring Brands To Life TOMS shoes
TOMS shoes has one of the most best brand stories ever (source of image)

Logos. Taglines. Company names. Mastheads. Mascots. Jingles. More logos.

Every single day, we’re exposed to hundreds of different brands. These cover the entire spectrum of the consumption experience – from F&B to fashion, tuition services to toiletries.
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