Tag: branded experiences

How Stories Bring Brands To Life

June 30th, 2013   •   2 comments   

How Stories Bring Brands To Life TOMS shoes
TOMS shoes has one of the most best brand stories ever (source of image)

Logos. Taglines. Company names. Mastheads. Mascots. Jingles. More logos.

Every single day, we’re exposed to hundreds of different brands. These cover the entire spectrum of the consumption experience – from F&B to fashion, tuition services to toiletries.
Read More

Join Elmo in Singapore’s First Sesame Street Ride

March 3rd, 2013   •   no comments   

I’ve loved Sesame Street ever since I was a kid. Watching it week after week on Saturday mornings, I was transfixed by its lovable muppets, while learning a thing or two. The award winning children’s television show has since spun off numerous franchised products featuring characters like Cookie Monster, Oscar, Bert and Ernie, Big Bird, Grover and Elmo.

Thanks to a partnership between Resorts World Sentosa and Sesame Street, you can now experience these charming muppets “in the flesh” with a whimsical theme park ride. Launched by Universal Studios Singapore’s Vice President of Park Operations John Hallenbeck, Sesame Street Spaghetti Space Chase is the newest attraction in Universal Studios Singapore.
Read More

Do Your Customers Own Your Brands?

August 5th, 2012   •   1 comment   

Let your customers “own” your brand (courtesy of Thaeger)

In a world overflowing with “me-too” goods and services, consumers are seeking ways to assert their individuality. In an overcrowded marketplace teaming with repetition and homogeneity, they crave personalised products and experiences that reflect their individual identities.

This phenomenon of personal expression is catalysed by the rise of social technologies and networks such as blogs, forums, Facebook, Twitter, Youtube and other community channels.
Read More