Tag: branding strategy insider

Are Your Brand and Corporate Values Aligned?

July 15th, 2012   •   no comments   

What Personality is Your Brand? (courtesy of Me, Myself and Ashlea)

Like individuals, brands have values and personality. According to Branding Strategy Insider, these are often derived from a combination of the following:

a) The personality and values of the organisation’s founder

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Random Highlights in Marketing and Social Media

October 26th, 2009   •   1 comment   

Courtesy of gapingvoid.com

As I trawl through my RSS feeds this week, the following posts caught my eye.

The first is this fascinating titbit in Branding Strategy Insider which noted how Chinese adopting Western names are using more unique monikers to make themselves stand out from the usual Toms, Dicks and Sallys. They include a young lady who calls herself Vanilla Wang, an artist working on wood-block prints who is renamed Colour Zhao, and a Beijing video editor called Thunder Wang. The rationale behind this is to give greater significance to their names and to also make themselves more easily remembered from the seas of Johns and Janes – a legacy of the traditional Chinese emphasis of according meanings to names.
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