Tag: branding

The Art of Giving Great Gifts Through Marketing

May 20th, 2016   •   no comments   

Hands holding a gift box isolated on black background
Source of image

There are two types of businesses in this world – the givers and the takers.

Like humans, givers consider the needs of others first and foremost, while takers plot over how they can maximise their gain.
Read More

7 dimensions of a world class brand

August 14th, 2015   •   1 comment   

Power Brands

Have you wondered why top brands like Coca-Cola, Google, Nike and Apple are so successful? How do they leapfrog their competition despite operating in hyper-competitive markets?

The answer lies in the power of their brand essence. This is defined by Brand Focus as follows:

“Brand essence is the single most compelling thing we can say about the brand that differentiates it from competitor brands as perceived by the consumer. The most powerful brand essences are rooted in a fundamental consumer need.”
Read More

8 Marketing Lessons from Star Wars: The Force Awakens

July 22nd, 2015   •   3 comments   

Star Wars The Force Awakens

Carrie Fisher, Mark Hamill and Harrison Ford reprise their roles in The Force Awakens (Photo by Kevin Winter/Getty Images)

18 December 2015 is going to be a day to remember. For Star Wars fans around the world, it will be the day when Star Wars Episode VII: The Force Awakens is released in cinemas around the world.

Already touted as the movie event of the year, Star Wars: The Force Awakens is part of an epic space opera film originally created by George Lucas. Directed by J. J. Abrams, the 7th installment in the episodic Star Wars film series will star John Boyega, Daisy Ridley, Adam Driver, Oscar Isaac, Andy Serkis, and the original cast members Harrison Ford, Carrie Fisher, Mark Hamill, Anthony Daniels, Peter Mayhew, and Kenny Baker.
Read More

Why You Need to Build a Personal Brand

May 4th, 2015   •   3 comments   

Why you Need to Build Your Personal Brand

Courtesy of Fast Company

Have you started investing in your personal brand? Thought of how you can stand out from the crowd?

If you haven’t, it is high time for you to do so now.

Building your personal brand isn’t just about becoming an entrepreneur, celebrity, politician, or influencer. It is about becoming more effective in whatever you do in the digital and social age.
Read More

Twitter Is Not a Strategy: Book Review

January 7th, 2015   •   1 comment   

Twitter Is Not a Strategy

How do we build strong brands in the digital age? Should brand marketers “bow to algorithmic salvation”, allowing data and process to ride roughshod over inspiration and creativity?

Chairman of JWT Asia Pacific Tom Doctoroff provides compelling answers to these burning questions in his latest book Twitter Is Not A Strategy. Author of the book What Chinese Want, Tom argues in his new book that “new-media cleverness” cannot be a panacea for marketing. Rather, effective marketing begins with deep customer insights that translate into a great brand idea that is media-agnostic.
Read More

The 7 Rules of Social Storytelling

September 17th, 2014   •   no comments   

7 Is of Brand Social Storytelling
Courtesy of Tom Fishburne

How can your company or brand create a good story – one that will attract and enchant your audience?

What can you do to improve how you write, produce or shoot your content such that you can hit both the intellectual and emotional nerve centres of your audiences?

Read More

How to Truly Market – Without Marketing

May 14th, 2014   •   no comments   

How to Truly Market Without Marketing
Source of image

What is the simplest definition of marketing?

According to the Business Dictionary, it is the management process by which goods and services move from concept to the customer, while involving the 4 Ps: product, price, place, and promotion. For services, this may be expanded to include other Ps like people, process, and physical evidence.
Read More

StoryBranding: Book Review

February 6th, 2014   •   no comments   


Since time immemorial, man has been bewitched by stories.

A vital weapon in our communication arsenal, great stories represent universal truths and connects deeply with us.
Read More

Like a Virgin by Richard Branson: Book Review

January 29th, 2014   •   no comments   

Richard Branson Like a Virgin Book Review

Courtesy of Vincent Huberta

Everybody knows Sir Richard Branson, founder of the Virgin Group.

With an estimated net worth of US$4.6 billion, Branson is financially successful beyond anybody’s wildest dreams.
Read More

Branding in The Social Age

November 6th, 2013   •   no comments   

Branding in the Social Age
Coke, Starbucks and Subway are leading social brands (courtesy of Slashfood)

How do you create a social brand? Are there any differences between a traditional brand and a social brand?

In the age of social and digital media, traditional methods of branding are not enough. The process of building and implementing a brand needs to consider the unique characteristics of the social ecosystem.
Read More

Page 1 of 512345