Tag: branding

Why Branding Means Sweating The Small Stuff

September 8th, 2013   •   no comments   

Branding why you need to sweat the small stuff
Marketing – and branding – is all about the little things (courtesy of Allographics)

Since time immemorial, marketers are obsessed with the “Big Idea”.

Ruled by “out-of-this-world” campaigns that win Golden Lions or Creative Circle awards, we were transfixed by the notion that bigger and bolder is usually better.
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How Stories Bring Brands To Life

June 30th, 2013   •   2 comments   

How Stories Bring Brands To Life TOMS shoes
TOMS shoes has one of the most best brand stories ever (source of image)

Logos. Taglines. Company names. Mastheads. Mascots. Jingles. More logos.

Every single day, we’re exposed to hundreds of different brands. These cover the entire spectrum of the consumption experience – from F&B to fashion, tuition services to toiletries.
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Marketing in the Age of Social Ephemera

May 8th, 2013   •   no comments   


Courtesy of BostInno

What’s the first thing you do when you wake up in the morning?

a) Brush your teeth?

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8 Easy Ways to Build Your Personal Brand Online

May 4th, 2013   •   1 comment   

8-easy-ways-to-boost-your-personal-brand-online

What would you do if you happen to lose your job or your business goes bust today?

Can you pick up the pieces and move on? Or will your self esteem be shattered beyond repair?
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Can’t Buy Me Like: Book Review

March 28th, 2013   •   3 comments   

relationship era - can't buy me like

Do you know that most TV ad viewers avert their eyes the moment a company’s brand appears?

Or that 6 out of 7 “megaviral” branded videos – think Subservient Chicken and Old Spice Man – are jump-started with paid seedings?
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The Book of Business Awesome/ UnAwesome (Review)

January 13th, 2013   •   no comments   

Have you wondered what works (and doesn’t) in Facebook?

Or how you can undo an ill conceived tweet let loose in a fit of anger?

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Uniqlo’s Unique Advertisement

March 17th, 2012   •   1 comment   

P2172878-resize

As I was flipping through the newspapers one morning, my wife pointed out that the advertisement which Japanese clothing brand Uniqlo placed (above) was different from most other clothing retailers.

First, it focused on a single product category and showcases the range of colours and styles available. Uniqlo is clearly targeting those looking for sweat shirts with hoodies. This singular focus will appeal to customers in this category.
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Brandwashed by Martin Lindstrom: A Book Review

March 13th, 2012   •   no comments   

Martin Lindstrom Brandwashed

Wonder why you are perpetually tethered to your smartphone, refusing to put it down even when your kids are yelling at you?

Or started eating that tub of delicious Haagen Dazs ice cream, and couldn’t stop until it’s all gone.

Perhaps you’ve got a 10 year old boy who nagged you incessantly about getting him that latest Play Station Portable (PSP) which all his friends in school have.
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Zag: A Book Review

March 4th, 2012   •   1 comment   

Zag a book review

“In a world of extreme clutter you need more than differentiation. You need RADICAL differentiation. The new rule: When everyone zigs, zag.”

That, in a nutshell, is what Zag: The #1 Strategy of High Performance Brands is all about.
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Marketing Greatest Hits: Book Review

January 30th, 2012   •   no comments   

With the subtitle “A Masterclass in Modern Marketing Ideas”, British marketing consultant Kevin Duncan’s Marketing Greatest Hits provides quick summaries of what he considers seminal or interesting titles and their key ideas in marketing. Touted as a “definitive compendium of everything you need to know from the best minds in modern marketing”, the book attempts to encapsulate key lessons from the discipline’s thought leaders.

Neatly organised into six chapters, Duncan’s book systematically dives into the essence of 40 books covering major themes, principles and philosophies, branding, consumer behaviours, creativity and personal organisation. Each section provides a book summary that is further crystallised into an elevator pitch of sorts called a one-sentence summary – the core idea behind a book. Examples of these include the following:

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