Ensure that all customer touchpoints are branded (courtesy of Marketing Brainstorm)
You’ve probably heard variations of these conversations in your own organisation:
“Our branding sucks! Let’s change our logo and splash it all over the place.”
Not everybody can brand it like Bieber (courtesy of Entertainment Earth)
“Brand extensions refers to the use of a successful brand name to launch new or modified products in a same broad market“ while “brand stretching refers to the use of an established brand name for products in unrelated markets“.
According to the post, “religion is highly branded”, and this can be seen in the differences in how different religions are divided and further subdivided into denominations, sects, and branches.
Which came first, the Apple brand or its fantastic products? (source)
“Brand it like Beckham” so we’ve been taught, and untold fame and fortune would follow you. Learn to emulate Nike’s brand success story, and be inspired by how its world famous “Swoosh” logo and “Just Do It” tagline. Apple became such a global powerhouse largely because of its distinct brand personality and immaculately executed brand architecture.
Build your brand and the rest – publicity, sales, profits, reputation – will follow. Really?
BrandHub founder Shauna with Adrian New
Are sport sponsorships worth their salt? What do companies like VISA, Lenovo and Standard Chartered get when they help bankroll sporting competitions?
I found out the answers to the above and more when I attended Brandhub’s exclusive BrandXchange – a quarterly exchange with senior marketers in Asia. Hosted by Brandhub’s founder Shauna Li Roolvink, the session featured Adrian New, Senior Vice President of World Sport Group (WSG) which is a specialist in sports sponsorship marketing.