Tag: branding

Why Branding Isn’t Just a Marketing Problem

October 25th, 2011   •   no comments   

Brand Touchpoint Wheel  
Ensure that all customer touchpoints are branded (courtesy of Marketing Brainstorm)

You’ve probably heard variations of these conversations in your own organisation:

“Our branding sucks!  Let’s change our logo and splash it all over the place.”

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How Far Can You Stretch Your Brand?

September 23rd, 2011   •   no comments   


Not everybody can brand it like Bieber (courtesy of Entertainment Earth)

Brand extensions and brand stretching are commonly used by companies wanting to expand into new product categories. According to this source, they are defined as follows:

“Brand extensions refers to the use of a successful brand name to launch new or modified products in a same broad market while “brand stretching refers to the use of an established brand name for products in unrelated markets.

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Can Religions be Branded?

July 26th, 2011   •   1 comment   


One of the most universally recognised symbols (Courtesy of Proclaim the Truth)

My curiosity was piqued when I read this recent post on Branding Strategy Insider about Brands and Religion.

According to the post, “religion is highly branded”, and this can be seen in the differences in how different religions are divided and further subdivided into denominations, sects, and branches.
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Is Branding a Silver Bullet for Business?

June 28th, 2011   •   no comments   


Which came first, the Apple brand or its fantastic products? (source)

“Brand it like Beckham” so we’ve been taught, and untold fame and fortune would follow you. Learn to emulate Nike’s brand success story, and be inspired by how its world famous “Swoosh” logo and “Just Do It” tagline. Apple became such a global powerhouse largely because of its distinct brand personality and immaculately executed brand architecture.

Build your brand and the rest – publicity, sales, profits, reputation – will follow.  Really?

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Celebrity Endorsement – To Do or Not To Do?

September 6th, 2010   •   1 comment   


Zoe Tay and Imedeen – Positive Partnership or Fabulous Failure? (source)

Lights (tweet), Cameras (Facebook update), Action (blog post)!

One of the fastest growing phenomenon on social media channels is the rise in the number of celebrities leveraging on their reach. Almost all entertainment personalities have either a Facebook fan page, a blog, a Twitter account, a Youtube channel or all of the above these days.
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Random Highlights in Marketing and Social Media

October 26th, 2009   •   1 comment   


Courtesy of gapingvoid.com

As I trawl through my RSS feeds this week, the following posts caught my eye.

The first is this fascinating titbit in Branding Strategy Insider which noted how Chinese adopting Western names are using more unique monikers to make themselves stand out from the usual Toms, Dicks and Sallys. They include a young lady who calls herself Vanilla Wang, an artist working on wood-block prints who is renamed Colour Zhao, and a Beijing video editor called Thunder Wang. The rationale behind this is to give greater significance to their names and to also make themselves more easily remembered from the seas of Johns and Janes – a legacy of the traditional Chinese emphasis of according meanings to names.
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Brand Storytelling Basics You Must Know

June 16th, 2009   •   no comments   

brand-storytelling-basics-you-must-know

What was the greatest company or brand story you’ve ever heard? Why were you enchanted by it?

Since time immemorial, mankind has always relied on stories to transmit information, values and ideas from generation to generation.
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Social Media Intelligence Redefined

December 3rd, 2008   •   7 comments   

P1140557
Brandtology – The World’s First 24×7 Managed Services Provider

As social media platforms and applications gain mainstream prominence, organisations should pay increasing attention to what people are saying about them online. We have seen in recent weeks how social media can either result in a lot of good or a lot of harm. Being oblivious to what your stakeholders think is probably the last thing to do, especially in these times when every customer relationship counts.

This is where social media monitoring, intelligence and participation comes in.
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Branding Your Blog – A Necessary Evil

November 7th, 2008   •   2 comments   


Courtesy of Be Playful

Came across this great post from Write To Done through a link from Steve Rubel about how one should brand it like Barack in order to achieve social media stardom. Or at least to create, nurture and grow your own online reputation and profile in a respectable, sustainable manner.

The long and short of it is that you can’t escape from the evils of Branding or Advertising 101. Your blog is your brand. How you treat and manage it will determine how others view you. 24 by 7.
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Here’s What You Get for $50,000…

September 10th, 2008   •   1 comment   

P1130459
BrandHub founder Shauna with Adrian New

Are sport sponsorships worth their salt? What do companies like VISA, Lenovo and Standard Chartered get when they help bankroll sporting competitions?

I found out the answers to the above and more when I attended Brandhub’s exclusive BrandXchange – a quarterly exchange with senior marketers in Asia. Hosted by Brandhub’s founder Shauna Li Roolvink, the session featured Adrian New, Senior Vice President of World Sport Group (WSG) which is a specialist in sports sponsorship marketing.
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