Tag: BRC imagination arts

Mickey’s 10 Commandments for Theme Parks

May 3rd, 2012   •   1 comment   

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Disneyland provides lots of photo opportunities for kids!

Thanks to Bob Rogers, I recently learnt about the 10 rules of theme park design which were created by Disney legend Marty Sklar, Vice Chairman and Principal Creative Executive of Walt Disney Imagineering. These rules are designed to help anybody developing or designing a theme park to create memorable experiences for their guests.

So what are these precepts modelled after the “happiest place on Earth”?

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10 Rules for Great Storytelling in Attractions

April 27th, 2012   •   no comments   

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The Melbourne Museum provides a great immersive experience

In the world of information-rich visitor attractions like heritage buildings, museums and corporate attractions, spinning a great tale is imperative to success.

Having an exciting story which connects and resonates with your visitors makes all the difference. What should one do to create those magical moments?
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