Tag: BRC imagination arts

Mickey’s 10 Commandments for Theme Parks

May 3rd, 2012   •   1 comment   

Disneyland provides lots of photo opportunities for kids!

Thanks to Bob Rogers, I recently learnt about the 10 rules of theme park design which were created by Disney legend Marty Sklar, Vice Chairman and Principal Creative Executive of Walt Disney Imagineering. These rules are designed to help anybody developing or designing a theme park to create memorable experiences for their guests.

So what are these precepts modelled after the “happiest place on Earth”?

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10 Rules for Great Storytelling in Attractions

April 27th, 2012   •   no comments   

The Melbourne Museum provides a great immersive experience

In the world of information-rich visitor attractions like heritage buildings, museums and corporate attractions, spinning a great tale is imperative to success. Having an exciting story which connects and resonates with your visitors makes all the difference. What should one do to create those magical moments?

Once again, let me share what I’ve learnt from Bob Rogers, owner of BRC Imagination Arts, who shared his 10 rules for successful storytelling in visitor attractions. These apply specifically to interpretive attractions like museums, churches, historic buildings, as well as corporate branded attractions (eg Nike Town).
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