Tag: breaking news

How Massive Media Influences Global Incidents

January 18th, 2015   •   no comments   

Je Suis Charlie Khalil Bendib

(image courtesy of Muslim cartoonist Khalil Bendib)

Like fire, media publicity is a good servant but a bad master.

Managed well, it focuses the glaring spotlight on neglected issues which warrant a global audience. However, extensive media and social media coverage may also lead to unwarranted consequences.

Let us examine a recent tragic news event to see how this unfolds. One that is close to everybody’s hearts.
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Newsjacking – A Dirty Little Secret in PR

September 6th, 2012   •   3 comments   

Changi Airport Newsjacking
Changi Airport’s successful efforts in newsjacking following Joseph Schooling’s Olympic Win (courtesy of Changi Airport Facebook Page)

Joseph Schooling’s historic win in the Rio 2016 Olympics kicked off a wave of media publicity.

It also resulted in multiple brands riding on the brand-wagon, with some brands doing better than others.
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