Tag: business ideas

Customised Curated Memories

July 5, 2012 Blog no comments


Ethan’s birth was one of my life’s biggest moments

In a consumer world awash with an endless stream of innovative products and services, there appear to be one thing that’s missing. And that is to tap onto a customer’s deep and intimate memories.

Now wait a minute. Isn’t that the same as what peddlers of nostalgia goods are already doing?


Marketing Greatest Hits: Book Review

January 30, 2012 Book Reviews no comments

With the subtitle “A Masterclass in Modern Marketing Ideas”, British marketing consultant Kevin Duncan’s Marketing Greatest Hits provides quick summaries of what he considers seminal or interesting titles and their key ideas in marketing. Touted as a “definitive compendium of everything you need to know from the best minds in modern marketing”, the book attempts to encapsulate key lessons from the discipline’s thought leaders.

Neatly organised into six chapters, Duncan’s book systematically dives into the essence of 40 books covering major themes, principles and philosophies, branding, consumer behaviours, creativity and personal organisation. Each section provides a book summary that is further crystallised into an elevator pitch of sorts called a one-sentence summary – the core idea behind a book. Examples of these include the following:


The Ultimate Start Up Entrepreneur

August 17, 2011 Blog 1 comment

Martell Ultimate Start Up Space

After months of hard canvassing and pitching in a two stage competition, the winner of the Martell V.S.O.P. The Ultimate Start-up Space competition was announced last night. Mr Jeremy Nguee of the business idea “Preparazzi”, was selected by a panel of judges out of 10 finalists.

Martell Ultimate Start Up Space


Why Ideas are Overrated

February 20, 2011 Social Influence no comments


Courtesy of American Hell

This is going to sound hypocritical for a business blogger like me, but I am going to say it anyway.

It’s better to get something REAL done than to spend too much time reading my blog. Or, for that matter, the hundreds of other business, PR and marketing blogs offering an endless buffet of secrets, strategies, tips, theories and models.


Don’t Lose the Long Form!

June 8, 2010 Blog 2 comments


The greatest literary works Like “War and Peace” are not puny (source)

As more and more people consume information in byte-sized pieces, and veer towards Twitter, Facebook and other social networking platforms, it appears that we are losing the benefits of length.

Wait, hang on a minute. Am I telling you to be verbose and long-winded while beating about the bush? Isn’t instant, real-time and succinct responses the beauty of the age of digitisation?


Free Ideas to Boost Productivity?

February 24, 2010 Blog 4 comments


Courtesy of Learning By Doing

To heed the country’s latest call to increase productivity, help entrepreneurs and managers everywhere, and satisfy my own need for intellectual stimulation, I wonder if its useful to start an online forum to discuss ideas to increase productivity.

This could be a way for all of us to contribute our share of ideas, innovations, and suggestions towards the national cause. Such a forum could also be used to clarify misconceptions on productivity (for example that we should all work 18 hours a day), or to build upon each other’s plans in a (hopefully) constructive manner.


20/20 Vision – 10 Wacky Ideas for Opticians

February 10, 2007 Business and Management 25 comments


Two out of three in my family wears specs!

I’ve never revealed it before, but I am a closet consultant. I love to provide business and marketing advice to people. After so many years working with entrepreneurs, media, lifestyle and tourism businesses, I do have some thoughts welling in my head. Whether they take it or not is another thing altogether of course.

Let’s start with the optical business. It is a booming business, with 80% of adult Singaporeans being shortsighted and us having one of the highest myopia rates in the world. What can opticians (like eastcoastlife‘s hubby Chris) do to make themselves stand out clearly from the competition?