Tag: business strategy

Roadside MBA: Lessons from Small Businesses

April 20th, 2016   •   no comments   

The Roadside MBA

I love traveling. I love David versus Goliath tales. And I enjoy reading about business strategies.

Put this together and what have we got? The Roadside MBA by economics and business professors Michael Mazzeo, Paul Oyer and Scott Schaefer.

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How LEGO rewrote the rules of innovation

July 26th, 2015   •   no comments   

LEGO Star Wars Millennium Falcon

LEGO Star Wars Millennium Falcon – the most highly sought after toy for geeks! (source of image)

Everybody loves LEGO. Boys, girls, mums, dads, and construction toy geeks of all ages.

However, do you know that the world’s favourite toy building blocks is also a powerhouse of innovation?
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Marketing to the Ageing Consumer: Book Review

October 8th, 2014   •   no comments   

Courtesy of Brand Genetics blog

The ageing consumer is one of the most profitable yet untapped segment.

Consider this.

In 2012, there are 20 countries whose population is shrinking. By 2020, over 40% of the adult population in “ultra-ageing” Japan will be 60 years or older. Come 2050, another 25 countries will have ageing populations, the largest of which is China.

With greater longevity and lower fertility rates across the globe, we will see more older and fewer younger people over the next few decades. What then should companies do to prepare for such sweeping demographic changes?
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How Small Businesses can Beat Inflation

August 12th, 2014   •   no comments   

Are we ready to wrestle with inflation? (courtesy of Alexis Foundation)

“Inflation is when you pay fifteen dollars for the ten-dollar haircut you used to get for five dollars when you had hair.” – Sam Ewing

Inflation. The sheer mention of the word brings forth shudders.
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The Rise of the New East: Book Review

August 3rd, 2014   •   no comments   

Ben Simpfendorfer of Silk Road Associates

Are China and India still the “factory” and “outsourced service provider” of the world? How big is the market for Muslim-friendly products and services? What are the promises and perils of trading in the East?

In a sweeping expose on the dynamic forces shaping the “New East”, Ben Simpfendorfer’s The Rise of the New East provides an in-depth view of how the economic resurgence of Asia and the Middle East are changing global markets. Spanning halfway round the globe – from Turkey to the United Arab Emirates to India, South East Asia and China – the book brings one on a fascinating tour of the complex business characteristics governing our neck of the woods.
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Transcendental Marketing

June 3rd, 2014   •   no comments   

Transcendental Marketing
Can marketing scale Maslow’s pyramid to achieve transcendence? (courtesy of Prakash Advani)

What is the real purpose of your product or your brand?

Does it meet a customer need? Solve their greatest problem? Eliminate a nagging pain? Or help them to be more productive?
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The Death of the Music Album

March 30th, 2014   •   1 comment   

Katy Perry’s Prism isn’t getting off to a colourful start (courtesy of The Katy Perry Wiki)

Katy Perry is a global mega-star.

Her music videos on YouTube generate hundreds of million views (over 201 million for “Roar”). Her Facebook fan page has almost 60 million “likes”. Over 47 million followers worship her on Twitter. Her hits (like “Fireworks” and “Teenage Dream”) are so well known that anybody from school kids to grandparents are humming along to their melodies.

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The Zeigarnik Effect

March 27th, 2014   •   1 comment   

Russian psychologist/psychiatrist Bluma Zeigarnik (source of image)

What do video gamers, book worms and waiters taking multiple orders have in common?

Well, they usually remember what they have not completed until the task is done. And then, it literally gets wiped out of their system.
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The Ebb and Flow of the Social Web

March 12th, 2014   •   no comments   

Source of image

Catalysed by the ubiquitous social web, our lives are becoming inseparable from that of our networks. We are addicted to the constant online “strokes” delivered by our friends, and crave their likes, shares, comments and retweets.

Like it or loathe it, much of what happens in real life (IRL) is intimately intertwined to how we behave in the virtual world. And we’re lovin’ it.
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