Tag: Business to Business

Beginners Guide to B2B Digital Marketing

March 14th, 2016   •   no comments   

Beginners Guide to B2B Digital Marketing

OK, you are a complete newbie to digital marketing. And your customers are businesses not consumers.

How can a B2B company like yours make use of digital marketing? After all, B2B marketing is very much a face-to-face deal involving a generous meal and a hand shake right?

Well, not really.

As a long-time purveyor of B2B marketing (this business blog is a case-in-point), I reflected on what worked and what didn’t in the B2B space. First, let me clarify what the difference between B2C and B2B digital marketing on the web is like.

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How to Storify Your B2B Business

November 25th, 2014   •   no comments   

How to Storify Your B2B Business

Content marketing and social storytelling are the new pink.

If you can’t tell, you can’t sell.

Global businesses like Coke, Amazon, Hyatt, Red Bull, Starbucks and Ben & Jerry’s have successful used content marketing and social storytelling to captivate audiences, grow communities and deepen brand affiliations.
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