Tag: business

LinkedIn Marketing Tips to Boost Your Career

November 20th, 2015   •   no comments   

LinkedIn Marketing Tips to Boost Your Career

Do you have an account on LinkedIn? If so, how are you using it to secure good clients or plum job offers?

Celebrating its 12th year, LinkedIn is the most important professional network for individuals and businesses. Unfortunately, many still treat LinkedIn as an electronic rolodex.

Failing to recognise the full potential of the social network, you literally leave career and growth opportunities on the table.

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7 Time Habits of Highly Effective People

July 19th, 2015   •   no comments   

Time and money often go together (courtesy of EarthWalk)

By now, you ought to know that time is the most precious resource of all.

Every one of us have only 24 hours a day, 7 days a week, and 365 days a year. This universal rule applies regardless of our station in life. How we make use of our time determines our happiness and success in life.

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QR Codes and Other Epic Marketing Fails

June 15th, 2015   •   2 comments   

QR Codes Kill Kittens

QR Codes. They are the greatest thing since sliced bread. After all, they allow you to “gamify” your business in clever and inventive ways right?

Wrong! Well, at least according to “UnMarketer” Scott Stratten.
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The Mindful Marketer: Book Review

December 1st, 2014   •   1 comment   


How can marketers navigate an “always on” digital world? Can we achieve greater balance and control of our work and personal lives?

Yes we can! At least according to Lisa Nirell in her latest book “The Mindful Marketer”.

Part self-help book, part management manual, The Mindful Marketer is packed with practical and useful advice for senior marketers of all stripes. Drawing wisdom from diverse sources – Buddhism, organisational behaviour, psychology, digital marketing and much more – it covers the breadth and depth of scenarios in the working life of a marketer.
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The 7 Rules of Social Storytelling

September 17th, 2014   •   no comments   

7 Is of Brand Social Storytelling
Courtesy of Tom Fishburne

How can your company or brand create a good story – one that will attract and enchant your audience?

What can you do to improve how you write, produce or shoot your content such that you can hit both the intellectual and emotional nerve centres of your audiences?

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Turning Silver into Gold: Book Review

September 10th, 2014   •   no comments   

What is the fastest growing yet often neglected consumer group? One that has contributed to a demographic bulge of about 77 million people in the US?

Yes, I’m talking about the Baby Boomers, i.e. those born from 1946 to 1964. Hitting their silver years over the next decade or so, Baby Boomers represent the largest age-related demographic group in the world today. In China alone, it is predicted that the 50+ marketplace will swell to a staggering 525.8 million people by 2025.
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Metamorphosis – 5 Life Lessons from Lyssa Zampa

June 6th, 2014   •   1 comment   

Metamorphosis – 5 Life Lessons from Lyssa Zampa 
Image source

I’ve always been fascinated with the metamorphosis of moths and butterflies.

How in the world does an ugly, leaf munching caterpillar transform into a beautiful, flower sipping butterfly?

Or perhaps a handsome tropical swallowtail moth aka Lyssa zampa (in Singapore’s context).
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The End of Big: Book Review

May 18th, 2014   •   no comments   

By now, everybody agrees that the Internet is the biggest and most disruptive force in the 21st century. It switches our world order and democratises power like nothing before.

Every aspect of our lives – the information we consume, the governments we vote for, the way we work, the way we learn, and the way we enjoy – is influenced by the Web.
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7 Traits of Successful Adventurers

May 11th, 2014   •   2 comments   

The first guys to scale Mount Everest (courtesy of National Geographic

Imagine for a moment that you’ve set yourself a momentous quest. Like scaling the highest mountain in the world, trekking across the Antarctic on a dog sled, or venturing into the deepest darkest forest of the Amazon.

In the same breath, consider something less physically formidable but perhaps no less challenging. Like undertaking a major project at work, starting a new job, or building a business.
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Why The Best Things In Life Aren’t FREE

May 1st, 2014   •   no comments   

Why the Best Things in Life Aren't Free

FREE. Its a powerful word. Everybody loves freebies.

Besides its a great way to attract customers right?
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