Tag: buying behaviours

Mastering the Power of Habits

November 20th, 2013   •   no comments   

Mastering the Power of Habits

Courtesy of Bussolati

Good or bad, habits are hard to break. Try refraining from showering for a week – or even a day – to see what I mean!

As the old song by Chicago goes, habits can be hard to break. Especially addictive ones like smoking, binge drinking, or lazing on the couch.
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Buyology – Truth and Lies About Why We Buy

September 11th, 2013   •   3 comments   

Buyology - Truth and Lies About Why We Buy

Imagine that you are a smoker. You pick up a pack of cigarettes.

On the front of the pack are gory images – a hemorrhaged brain, blackened lungs, deformed baby, ugly cancerous growth – coupled with stern admonitions like “SMOKING KILLS”.

How would you react to these gruesome warnings?
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Reaching the Consumer of the Future

May 18th, 2012   •   no comments   

What are some of the big issues facing the consumer of tomorrow? How should retailers, lifestyle businesses and fashion brands equip themselves to reach these customers?

Speaking at the recent Asia Fashion Summit, Ruth Marshall-Johnson, Senior Editor of Think Tank at WGSN, highlighted that consumer businesses need to consider five key trends and suggested how these should be addressed as follows:

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