Tag: campaign

Epic Marketing

April 30th, 2013   •   1 comment   

One of the greatest movie epics of all time (courtesy of The Art of Writing)

Have you watched an “epic” movie which left an indelible mark on your consciousness? What about a book which you couldn’t forget years after you’re done reading?

Truth is, we all love great epics. Massive in scale and scope, they have the power to inspire us with awe, move us viscerally, and set our imaginations on fire.

Read More

The Dîner en Blanc Debacle

August 25th, 2012   •   4 comments   

Are these foods not “white” enough? (courtesy of Daniel’s Food Diary)

When the ingredients to a dish are not properly assembled, the outcome could be a recipe for disaster.

It all started rather innocently and positively. Pitched as part of a global initiative, Dîner en Blanc is the world’s first viral event premised on the concept of a “très chic picnic” imported from Paris. According to its website, this mass gastronomic extravanganza have taken place in outdoor public spaces in 20 cities across 5 continents this year, from Barcelona to New York City, from Montreal to Sydney.
Read More

Coke & McDonald’s Join Hands for 2012 Olympics

July 7th, 2012   •   1 comment   

Coca-Cola & McDonald's
Bloggers posing for the camera with Tiffany Goh from Coke

Celebrate the upcoming London 2012 Olympic Games with Coca-Cola and McDonald’s. Global partners since 1955, the two leading consumer brands are worldwide partners of the upcoming Games in London, and are offering customers a limited edition set of 6 “Coca-Cola London 2012 Olympic Games” glasses.

Coca-Cola & McDonald's
Read More

An Effective Ad

August 15th, 2007   •   5 comments   


Spotted this huge, monstrous outdoor billboard plastered across People’s Park Complex. If this doesn’t catch your attention, I suppose nothing will. Great work by the Traffic Police which gets the message across and yet isn’t too gory or gruesome.

Does Anything or Whatever Work?

June 3rd, 2007   •   23 comments   

Anybody who has been reading anything in the media or spent anytime at our bus stops recently would have noticed this teaser campaign by Out of the Box Pte Ltd. In a radical departure from how traditional FMCG companies market new brands, the company has decided to name their new beverage brands “Whatever” and “Anything”.

This was accompanied by an extensive nation-wide teaser campaign on both mainstream media channels as well as outdoor media. Most of the ads had clever copy playing on the words “Whatever” or “Anything” accompanied by an eye-catching photograph or visual in bright colours. It certainly generated an extensive amount of buzz in the marketing circles.

Here is one of its TVCs aired on Singapore TV channels.
Read More

The 4 Cs of Marketing

November 24th, 2006   •   no comments   

Getting a bigger bang for the buck (or any bang for that matter) counts more than ever in an increasingly saturated marketplace.

The advent of multiple new and traditional media channels – and the ever increasing weapons of mass distraction – makes it prudent for one to do so.
Read More

The Fs of Citizen Marketing

November 23rd, 2006   •   2 comments   

Ben McConnell and Jackie Huba has created the 4 Fs of citizen marketers. This is an elegant idea which distills some of the types of bloggers and new media activists you find in the blogosphere.

The 4 Fs are:

1) Filters

Read More

Are We Still Clean and Green?

November 20th, 2006   •   3 comments   

It is sad but true. Singapore’s claim to fame as a clean and green city may be under threat if we do not buck up.
In a recent news report on Channelnewsasia, it was cited that littering is on the rise in Singapore. In the first 10 months of this year, a staggering 4,800 were caught littering compared to only 3,800 for the whole of last year! One only has to look into the grisly photos submitted on STOMP to verify that we are indeed degenerating in hygiene and civic mindedness.
What is alarming is that education apparently has little impact on “filthy” attitudes. A recent Straits Times poll show that more than 50% of youths are nonchalant about littering and feel that it is either the government or somebody else’s job to clean up after them.
Certainly, they cannot plead ignorance. A recent study conducted by the National Environment Agency cited that most students were aware of environmental issues, scoring 90 out of 100. Yet, it seems that dirty habits still persist.

Read More