Tag: casino marketing

Viva Las Vegas!

July 22nd, 2007   •   12 comments   

Marketed internationally as “The Entertainment Capital of the World“, Las Vegas is a modern day miracle in the state of Nevada, a hot, arid and almost desert like region. By now, almost everybody in the world would be familiar with how it reinvented itself to attract some close to 40 million visitors a year.

What are the secrets of its success? Well, it isn’t just about striking that pot of gold.
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Niagara Windfalls

July 17th, 2007   •   12 comments   

Niagara Falls Photo courtesy of Laffy4K

I recently attended a talk on Casino Marketing by Daniel Shummy, a Las Vegas marketing veteran. One of the most interesting topics he shared was how Niagara Falls transformed itself.

Think of Niagara Falls in Canada and what crosses your mind? Great lakes perhaps? Holiday destination? How about those great iconic waterfalls and rapids often seen in movies?

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