Tag: casino marketing
By now, almost everybody in the world would be familiar with how it reinvented itself to attract some close to 40 million visitors a year.
I recently attended a talk on Casino Marketing by Daniel Shummy, a Las Vegas marketing veteran. One of the most interesting topics he shared was how Niagara Falls transformed itself.
Think of Niagara Falls in Canada and what crosses your mind? Great lakes perhaps? Holiday destination? How about those great iconic waterfalls and rapids often seen in movies?