Tag: cause related marketing

An EX-traordinary Ad

August 28th, 2007   •   3 comments   


See the bus stop ad above? It is part of the highly successful Yellow Ribbon campaign organised by a whole host of different agencies and NGOs, which aim to integrate ex offenders back into society. I remembered watching the TV commercial which was rather emotional and heartwarming.

What caught my attention was the bold black headline:

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Let’s Go Green 2 – Using Recyclable Bags

July 10th, 2007   •   9 comments   


Have you started using recyclable bags for your shopping needs lately? It isn’t that difficult to tote a few grammes of light woven bags wherever you go. Not only does it help to burn a little more calories, they are also easier to carry around compared to lots of plastic bags. Most can be slung around the shoulder and you can look fashionably chic while doing your bit to save our world.

The damage caused by plastic bags and other non-biodegradable items are far too huge for us to ignore. Just look at this example here. Plastic makes up 80% of the volume of litter on roads, parks, and beaches and makes up 90% of floating litter in the ocean (BEC). Each year, an estimated 500 billion to one trillion plastic bags are used worldwide, with billions ending up as litter in landfill sites. What’s more, it takes at least a century (yes 100 years) to degrade them!

Let’s do our part folks.