Tag: characters

Brand Storytelling: How to Hit The Bull’s Eye

March 15th, 2017   •   1 comment   

Is your brand story as compelling as The Hunger Games? (source of image)

Are you struggling to grab the attention of your prospect? Maybe you’re telling them the wrong story?

Thanks to a recent episode of the terrific Perpetual Traffic podcast, I learned how we can craft a compelling story which captures the hearts – and wallets – of our audiences.
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The Age of Antiheroes

May 1st, 2015   •   no comments   

The Age of Antiheroes - Hayao Miyazaki
Hayao Miyazaki’s movies are full of anti-heroes (courtesy of The Playlist)

Have you watched a Hayao Miyazaki movie like “Spirited Away”, “Howl’s Moving Castle” or “Princess Mononoke”?

If you did, you would have noticed something.

Miyazaki’s protagonists are anything but strong and heroic. On the contrary, they are often plagued by uncertainties, weaknesses and worries. However, we still love them! (Or at least I do)
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