Tag: Chief culture officer

The Thank You Economy: A Book Review

December 7th, 2011   •   2 comments   

Written by straight-talking serial entrepreneur and founder of Winelibrary.com Gary Vaynerchuk, The Thank You Economy presents a no-holds-barred approach to how businesses can leverage on the power of social media. Packed with case studies from online retail darling Zappos, burger joint AJ Bombers, burrito selling Boloco, Dr Irena Vaksman (a tweeting dentist!) to the Joie de Vivre Hotels, the New York Times and Wall Street Journal best seller is written in his characteristic heart-on-the-sleeve and conversational manner. 

For an idea of what this means, check out the video featuring Gary below:

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Chief Culture Officer – A Book Review

January 24th, 2011   •   no comments   

On a recent visit to the public library at Bukit Merah (I love them for their wide selection), I managed to locate a copy of Chief Culture Officer by cultural anthropologist Grant McCracken.

With the tagline “How to Create a Living, Breathing Corporation”, McCracken proposed that a new professional – the Chief Culture Officer or CCO – is needed to keep corporations on the pulse of consumer cultures. While certain organisations has the fortune of having a CEO who is also a CCO, relying purely on the gut feel of executive tastemakers alone may be dangerous and un-strategic for organisations keen to differentiate themselves.

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