Tag: child marketing

Understanding What Makes Kids Buy

July 1st, 2009   •   1 comment   

Toys R’Us and Power Rangers – a potent kid marketing combination!

As the father of a five-and-a-half year old boy, I naturally have a deep interest in what goes into that little cranium of his.

Why is my son attracted to certain brands and products more so than others? What makes his tastes in toys so different from a cousin who is merely 5 years older than him?
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