Tag: Cluetrain manifesto

The Intention Economy: Book Review

March 24th, 2013   •   1 comment   

Caveat Venditor – Let the Seller Beware”

So proclaimed Doc Searls in The Intention Economy: When Customers Take Charge. Co-author of the legendary The Cluetrain Manifesto, Searls’ main thesis is that customers – like markets – should be free.

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