Tag: commercials

Six Reasons Why Thai Commercials Are Awesome

April 24th, 2014   •   no comments   

“Giving” by TrueMove generated more than 3 million views in 5 days!

By now, many would have noticed that our genteel northern neighbour has been creating a mini “social revolution” on YouTube. Its videos have generated such virality that they are being talked about all over the world.

Yes, I am talking about those tearsome Thai advertisements.
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To Twerk Or Not To Twerk: Thoughts on Virality

October 9th, 2013   •   no comments   

Courtesy of this YouTube Channel

UPDATED This post has been updated on 3rd October 2016 to include new content.

Have you heard of the PPAP song? If you haven’t, you must’ve been living on another non-digital planet.

Also known as the Pen Pineapple Apple Pen song, the short 51 second ditty by Japanese comedian Kazuhiko Kosaka (who plays the fictional character named Piko-Taro) has sparked off an endless number of memes around the planet.
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Evergreen Themes in Marketing

May 16th, 2013   •   no comments   

Perfume advertisements are guilty of over-exposing celebrities (courtesy of Charlotte Whiting

Watching commercials on TV is a bit like watching the movie Groundhog Day (or more recently Source Code). The same scenes keep re-appearing, like a never ending case of déjà vu.

Ad after ad, common themes and tropes surface time and time again.
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