Tag: communication strategies

How to Write for Your Audiences

October 27th, 2012   •   no comments   

Courtesy of NewGadget00

Consider the following two headlines:

“Optimise Your Basal Metabolism with Product X – The World’s Most Technologically Advanced Nutritional Supplement”

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Telling the Emperor that He’s Naked…

July 7th, 2010   •   no comments   


…Without going to the gallows!

One of my favourite fables is Hans Christian Andersen’sThe Emperor’s New Clothes“. If you haven’t already read that tale, do check out this charming little cartoon below:

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Addressing the Absence of Attention

August 19th, 2009   •   1 comment   

I love this pie chart! (Courtesy of Creating Passionate Users)

One of the most prominent phenomena in this present age is its move towards slicing and dicing everything down to its simplest and most fundamental parts. This relish for reductionism has resulted in an ever increasing number of people who acquires information in a vast number of areas without ever dipping below the surface.

The latest I read was that mini-MBAs are now growing in popularity. Who has time to spend 1 or 2 years of their lives pursuing a fast ubiquitous qualification these days – other than the few oddballs like me?

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