AirAsia’s Tony Fernandes – a model for airline CEOs (courtesy of Says.com)
Airline incidents and accidents are magnets for public attention.
Unlike a common road accident or a train delay, an air disaster is both dramatic and tragic.
Tag: communications
Public Relations Strategies in the Digital Age
What is the role of Public Relations (PR) in the digital and social age? Should we merely hustle for media coverage while producing corporate annual reports?
Well, the answers to these questions may surprise you. At least according to Gini Dietrich (above), author of the book and website Spin Sucks.
Mastering Persuasion in Sales, Advertising and PR
Sales guru Zig Ziglar was a master in persuasion (courtesy of Attitudes 4 Innovation)
Persuasion is a huge part of our every day lives. It is a major aspect of human-to-human interactions at work, play or school.
Without it, we are unable to get what we want in our interactions with people. And that certainly sucks.
Enterprise Messaging Comes of Age with sqoope
Everybody’s on an instant messaging app these days.
Fast, convenient and almost idiot-proof, they allow us to communicate quickly with each other via text, photos, videos and more. Tapping on our data connections – be it 4G or WiFi – data-based messaging is just as instantaneous as SMSes without incurring higher mobile charges.
However, messaging on a consumer platform becomes a little dicey when it comes to work. For a start, what happens if an employee leaves the organisation? Would the organisation still be able to access his or her message files and records?
Consumer instant messaging platforms may also be subject to various security risks like phishing attempts or “poison URLs”. In addition, archiving key decisions made via messaging may be virtually impossible due to personal privacy issues.
What then should companies do?
How To Write a Great Speech
Michelle Obama at the DNC (courtesy of AP Images)
[This post was updated twice on end March 2015 and 27 July 2016]
Michelle Obama brought the house down at the Democratic National Convention this year. Her wonderful speech affirming Democratic Presidential candidate Hillary Clinton was widely lauded as one of the best speeches made in the ongoing race for the President of the United States, with elections slated for 8 November 2016.
Some have even proclaimed that she was the star of the show that night – and she isn’t even a politician by any measure of the word!
Writing to Save Your Life
Image courtesy of DiscoverySchool.com
I came across this post by Kian Ann recently on the need to write well on the Internet. While crafting some suggestions to him on the comments section, I decided that I might as well expand this into a blog post.
How does one write well? Is there a secret formula that you can apply in order to be a wicked wordsmith?