Tag: community marketing
Business-to-Business (B2B) content marketing is growing. Well, at least in the US.
Like Business-to-Consumer (B2C) companies, B2B firms employ a wide range of traditional and social media channels in the creation, production and publishing of content.
Every once in a while, you come across a clever bit of marketing which makes you smile. That’s what happened to me today as I took my regular bus 166 back home.
At first glance, it looks like any regular branded bus. Anybody can tell that Great Eastern Life is celebrating its 100th birthday.