Tag: community marketing

Content Rules: Book Review

December 9th, 2014   •   1 comment   

Content Rules Book Cover

Content is king! Content rules!

Yeah, we know that already. Thanks to the burgeoning growth of content marketing – the new “silver bullet” in a marketer’s arsenal – everybody is hopping onto the content marketing bandwagon.

However, how do we tap this rising trend? More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”?
Read More

The 7 Rules of Social Storytelling

September 17th, 2014   •   no comments   

7 Is of Brand Social Storytelling
Courtesy of Tom Fishburne

How can your company or brand create a good story – one that will attract and enchant your audience?

What can you do to improve how you write, produce or shoot your content such that you can hit both the intellectual and emotional nerve centres of your audiences?

Read More

10 Ways to Build Thriving Communities

August 4th, 2013   •   3 comments   

10 Ways to Build Thriving Communities
Courtesy of Huff Post

If content is the bread that sustains the social web, communities would be the hams, cheeses and salads which nourish it.

Without communities, the most intriguing and fascinating content would lie fallow. In fact, one of the must dos in social media marketing is to build your social networks, recruit your fans, inculcate brand love, and get them to spread the word.
Read More

Content Marketing Strategies for B2B

September 30th, 2012   •   14 comments   

Courtesy of The Content Strategist

Content marketing is growing. Well, at least in the US. According to this report by The Content Strategist (heads up to Steve Rubel for the link), 90% of B2B marketers use content marketing.

To establish themselves in their various markets, B2B marketers employ a range of both traditional and social media channels in the creation, production and publishing of content. They include the writing of articles, organising of conferences, publishing of wikis, and authoring of white papers. Some of these platforms are seen in the diagram below:

Read More

I Got a Free Bus Ride!!

August 26th, 2008   •   11 comments   

Every once in a while, you come across a clever bit of marketing which makes you smile. That’s what happened to me today as I took my regular bus 166 back home.


At first glance, it looks like any regular branded bus. Anybody can tell that Great Eastern Life is celebrating its 100th birthday.
Read More

Some Tips on Corporate Blogging

November 14th, 2007   •   no comments   

Melvin, Preetam, Ian and I shared our views yesterday afternoon on a panel speaking session on business blogging recently by the Institute of Public Relations Singapore (IPRS). After some time away from social media gatherings, it was quite refreshing to share my thoughts and experiences in corporate blogging once again. The lunch talk was held at Geek Terminal, which seem to be the de facto venue for all things 2.0-ish.

The session got off pretty well and I enjoyed the animated exchanges between the panellists and the floor. Some of the key lessons which I shared were as follows:

Read More

From London With Love

August 30th, 2007   •   2 comments   

Came across this brilliant post by CEO of Saatchi & Saatchi Worldwide Kevin Roberts. Apparently, the Museum of London (yeah its a museum folks) is using Google Earth to create a Love Map of the city. According to Kevin,

“You register, locate a place on the map (like all Google-style maps it zooms in from a bird’s eye position to close-ups of houses and streets) and place a virtual pin on it. With your pin you get the opportunity to add a personal story connected with that place…”
Apparently, lots of people have already started populating the map with their personal tales of romance, kinship, historical encounters, and other recollections. In a way, this becomes a clever way of linking a place to the population. The end result is stronger community bonds and rootedness to a location, and of course more love.
Would be a great idea to do this in Singapore. In fact, we already have a champion for this area. Now, all it takes is to expand it to personal stories.

The World of WOM

December 5th, 2006   •   no comments   

Came across this very useful post for those obsessed with defining how Word Of Mouth (WOM) marketing and its various incarnations work. Quoting from the Media Guerrilla and Word Of Mouth Marketing Association (WOMMA):

Buzz Marketing Using high-profile entertainment or news to get people to
talk about your brand.

Viral Marketing Creating entertaining or informative messages that are

Read More