Tag: companies

The 3 Players in Content Marketing

December 15th, 2012   •   1 comment   

The 3 Players of Content Marketing

Courtesy of Vision

Want to reach that guy staring at his laptop in a Starbucks cafe? What about that lady thumbing away at her smart phone while waiting for her cab?

What is the single best way to reach consumers in the age of social media and ubiquitous digital devices?
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What is Your Employee Value Proposition?

September 10th, 2012   •   no comments   

Employee Value Proposition Image
Source of image

In the world of business, we’re often focused on our customer value proposition. What makes our products or services stand out in the marketplace? How do we draw the right customers at the right price?

The unfortunate thing, however, is that we often neglect to pay attention to the most important stakeholders in our organisation.

Namely, our employees.
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