Tag: concessions

An Example of Family Friendly Marketing

January 28th, 2011   •   no comments   

nex Shopping Mall

Catering to families can be a highly profitable venture for any consumer facing business. Don’t believe me? Consider the following research commissioned in 2005 by Family Matters! Singapore and MCYS:

– Households with young children collectively spend $1.5 billion annually
– They tend to shop as a family nearly 2/3 of the time

Read More