Tag: consumer behaviour

Present Shock: When Everything Happens Now

May 20th, 2015   •   no comments   

present shock douglas rushkoff

“If the end of the twentieth century can be characterised by futurism, the twenty-first can be defined by presentism.”

So begins Present Shock, an intellectual tour de force by renowned media theorist and social futurist Douglas Rushkoff.
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Serendipitous Content Marketing

April 12th, 2015   •   no comments   

serendipitous marketing cooler insights

The ubiquity of social technologies and mobile devices have given rise to an interesting paradox.

We can now pinpoint with deadly accuracy who, where, when, and how consumers behave. Thanks to the assortment of sensing, tracking and predictive technologies, consumers’ every action can be accurately and meticulously mapped.
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Are You Trapped in Your Filter Bubble?

June 10th, 2014   •   2 comments   

Are you trapped in your filter bubble
Courtesy of brainpickings.org

Are you seeing the same old posts on Facebook? Or stumbling across uncannily accurate ads that scare the wits out of you?

Well, beware of the filter bubble. It can narrow your world view, limit your exposure to new and innovative ideas, and reinforce negativity. Unlike other bubbles, this one doesn’t burst unless you make special provisions to change the way you behave online.

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The Zeigarnik Effect

March 27th, 2014   •   1 comment   

Russian psychologist/psychiatrist Bluma Zeigarnik (source of image)

What do video gamers, book worms and waiters taking multiple orders have in common?

Well, they usually remember what they have not completed until the task is done. And then, it literally gets wiped out of their system.
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How to Make Better Decisions

February 16th, 2014   •   1 comment   

How to Make Better Decisions
Courtesy of Life Hacker

Decisions, decisions, decisions. If only you can make better ones in the course of your work and life.

Thanks to a recent podcast on Derek Halpern’s Social Triggers Insider featuring Dan Heath, co-author of Decisive, I uncovered a couple of secrets to making good decisions.
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The Art of Engaging Online Audiences

February 12th, 2014   •   no comments   

Courtesy of Hollywood Sapien

We’re both actors and audiences in the age of ubiquitous mobile social networks. Powered by tablets and smartphones, we either play the role of thespians or theatre-goers.

Don’t believe me? Well, consider the following:

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The 4 Rs, 4 Ps and 3 Laws of Marketing

January 19th, 2014   •   no comments   

The 4 Rs 4Ps and 3 Laws of Marketing

Image source: PACEDm

Want to raise over $100,000 in Kickstarter in just nine days?

Well, you can pick up some tips from Mike Del Ponte, founder of SOMA – an aesthetically pleasing and sustainable water filtration system.
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See-Think-Do: a New Marketing Framework

December 5th, 2013   •   no comments   

AIDA (Attention, Interest, Desire, Action) is no longer serving us as well as she did. At least according to Avinash Kaushik, renowned Digital Marketing Evangelist of Google.

Thanks to a podcast episode on Mitch Joel’s brilliant Six Pixels of Separation, I learned that marketing in the digital age should be focused on what customers are thinking in various stages of consideration rather than what companies desire them to do.

This new spin on the marketing funnel can be boiled down to three stages of customer consideration:

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Mastering the Power of Habits

November 20th, 2013   •   no comments   

Mastering the Power of Habits

Courtesy of Bussolati

Good or bad, habits are hard to break. Try refraining from showering for a week – or even a day – to see what I mean!

As the old song by Chicago goes, habits can be hard to break. Especially addictive ones like smoking, binge drinking, or lazing on the couch.
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Social Media Sense and Sensibility

November 14th, 2013   •   5 comments   

Courtesy of Amply Emmy

“Aaargh! I really hate that stupid nincompoop! Let me just post a truly nasty update on Facebook revealing how silly he is…”

Now wait a minute there. Before you go on your online rampage, take a chill pill.
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