Tag: consumer behaviour

Can No Service Be The Best Service?

September 1st, 2013   •   no comments   

is-no-service-the-best-service
Do you enjoy the self check out queues at supermarkets? (courtesy of MUO)

What is fabulous service? How do you define a “delightful experience”?

To many, an exceptional encounter is a heroic one, epitomised by a smiling human being who jumps through flaming hoops to provide memorable encounters.
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The Social Commerce Handbook: Book Review

August 14th, 2013   •   3 comments   

Can you make money on social media? That is probably the most asked (and least answered) question in the digital age.

While everybody (and their dog) are on Facebook, Twitter, YouTube, LinkedIn and Pinterest, few businesses are able to tap onto this huge reservoir of commercial potential.
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Connected Consumers and the Future of Business

July 28th, 2013   •   no comments   


Courtesy of What’s The Future of Business (illustration by Hugh Macleod)

Business as usual isn’t going to cut it anymore. Not with the rise of Generation-C.

According to renowned thinker Brian Solis (love his work!), Gen-C individuals spend an inordinate amount of time online and live a large fraction of their lives accessing information and interacting with others on the Internet.
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Eat Play Shop at Johor Bahru

February 16th, 2013   •   1 comment   

What are Johor Bahru’s (JB) malls like? Do they really offer great value for shoppers?

Recently, my wife and I decided to revisit JB’s shopping malls after hearing positive things (mainly how cheap it was to buy books from Popular) about our closest neighbouring city from friends. As we’re pretty time-starved, we chose to focus on two malls – City Square and KSL City.
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Why Businesses Need to Sweat the Small Stuff

September 9th, 2012   •   no comments   

Dining in Canada
Great food, environment and service made Banff’s Wild Flour our favourite dining place

Finally, its Friday night! After a stressful work week, you can now let down your hair and party the weekend away.

The first item on the agenda? A slow dinner at the latest fine dining restaurant.
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The 7 Triggers of Fascination

July 11th, 2012   •   no comments   


Sally Hogshead of Fascinate (courtesy of Radical Careering)

I’ve listened to a fascinating podcast by Derek Halpern of the Social Triggers website. In the podcast, he interviews Sally Hogshead, the Chief Fascination Officer of Fascinate, Inc. and author of Fascinate: Your 7 Triggers to Persuasion and Captivation. Done in a conversational fashion, the interview provided an interesting overview of the 7 psychological triggers that companies can employ to achieve better and more targeted results in their marketing.

According to Sally (she blogs here) we don’t have learn how to be fascinating.  Instead, we should unlearn how to be boring!
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Create Your Own Marketing Rites and Rituals

March 10th, 2012   •   1 comment   

Highlights of CNY Eve - 2012

What do cultural festivals, anniversaries, and special days (Mother’s Day, Teacher’s Day) have in common?

Well, beyond the festive buzz, there will always be a certain annual rhythm in how things build up to a crescendo, infused with traditions, rituals and customs that date back to time immemorial. These beloved practices are often part and parcel of our collective heritage, bonding us and helping to shape our individual and collective identities.

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7 Ways to Use Deep Metaphors in Marketing

January 18th, 2012   •   1 comment   

7 Ways to Use Deep Metaphors in Marketing

Have you used metaphors for your marketing efforts? What were the outcomes of your attempts?

An integral part of your everyday life, Analogies and Metaphors are popular storytelling methods which simplify complex ideas and imbue them with meaning. They help to make your advertisements, articles, and brand stories come alive.
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Imagine Wearing Your Customer’s Shoes

November 24th, 2011   •   no comments   

Shopping Centres in Bangkok
Consider what your customers will look, smell, touch and feel – from the start to end of your experience

Let’s try this thought exercise for a few minutes.

Imagine that you’re a customer of your own company’s business. This could be anything of course, depending on what your company do. During this time, you should don the hat of your prospective customer, be he or she a swinging single, working parent, active ager, awkward teen, or urban professional.
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To Research Or Not To Research?

October 17th, 2011   •   no comments   


P&G researchers study customers where the action truly is (courtesy of Science in the Box)

Marketing research is a huge cannon in any marketer’s arsenal. Or is it?

The weapons of choice? Street surveys, focus group discussions, straw polls, online surveys, telephone interviews, and behavioural observations. Supplement these with secondary (desktop) research findings published by research houses and voila!, you’ll have the makings of a great marketing strategy.
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