Tag: consumer behaviour

Anticipatory versus Predatory Marketing

August 15th, 2011   •   no comments   


Predators are better in the movies than on the streets (source)

There are two forms of marketing out there.

The first is what I call Predatory Marketing. Almost every company and business selling to a consumer does this to some extent.

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Digging Deeper To Find Gold

June 14th, 2010   •   no comments   


Finding treasure requires a lot of investigating and digging. Just ask Indiana Jones! (source)

In any successful marketing endeavour, one must be willing to think, live and breathe like one’s potential customer. This also means that preconceived notions and prejudices must be tested and thrown out the window if they are proven untrue.

What are some of these common misconceptions and myths? Let me offer some examples.
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Eye Power versus i-Power

June 6th, 2010   •   no comments   


Source

In the age of digital dominance and wicked widgets, one tends to lose the use of one’s primary senses. Lulled by the comforts of computers, one can become oblivious to one’s immediate surroundings and end up relying more on secondary rather than primary data.

By inadvertently shutting ourselves to the real world and gluing our eyes (and fingers) on our mobile computing devices, we may then rely on third party “gurus” and “experts”. We put our trust on the charts, trends, data, and analytics churned out by researchers who are often located half a world away.

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We are all Creatures of Habit

April 2nd, 2010   •   no comments   


Courtesy of cartoonstock.com

There is an age-old saying that you cannot make a leopard change its spots. Or teach an old dog new tricks.

Habits, especially deeply ingrained ones, die hard. Sometimes, they can be so addictive that they not only fail to perish, but linger on. Day after day. Week after week. Year after year.
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