Tag: consumer business

Three Ways to be Truly Great

January 11th, 2012   •   no comments   

Can you compete with the above brands on scale, distribution and price? (image source)

In the world of consumer businesses, there are probably three main ways to differentiate yourself from the hoi polloi.

The first way is to level your competition by beating them on price, variety, convenience, and distribution. And while you’re at it, look at meeting the lowest common denominators in consumer needs and wants. Huge consumer retailing outfits like Walmart, Target, 7-Eleven, Amazon and Carrefour are examples of companies adhering to this strategy, and so are major FMCG manufacturers like P&G, Unilever and Nestle.

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