Tag: consumer marketing

Five Ways Singapore Retailers Can Beat the Gloom

July 10th, 2016   •   1 comment   

Five Ways Singapore Retailers Can Beat the Gloom

Capitol Piazza is spanking new, but it’s shops are already offering offers and discounts – even during weekends.

It was the best of times. It’s now the worst of times?

Retailers and shopping mall owners in Singapore are breaking out in a cold sweat these days.
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Twitter Is Not a Strategy: Book Review

January 7th, 2015   •   1 comment   

Twitter Is Not a Strategy

How do we build strong brands in the digital age? Should brand marketers “bow to algorithmic salvation”, allowing data and process to ride roughshod over inspiration and creativity?

Chairman of JWT Asia Pacific Tom Doctoroff provides compelling answers to these burning questions in his latest book Twitter Is Not A Strategy. Author of the book What Chinese Want, Tom argues in his new book that “new-media cleverness” cannot be a panacea for marketing. Rather, effective marketing begins with deep customer insights that translate into a great brand idea that is media-agnostic.
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Can’t Buy Me Like: Book Review

March 28th, 2013   •   3 comments   

relationship era - can't buy me like

Do you know that most TV ad viewers avert their eyes the moment a company’s brand appears?

Or that 6 out of 7 “megaviral” branded videos – think Subservient Chicken and Old Spice Man – are jump-started with paid seedings?
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Is Social Media Marketing Full of BS?

January 23rd, 2013   •   13 comments   

Bob Hoffman (courtesy of The San Francisco Egotist

Well, Bob Hoffman (above) seems to think so.

Before I talk about Bob’s ideas, let me state that I love Mitch Joel’s Six Pixels of Separation podcasts.
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How to Write for Your Audiences

October 27th, 2012   •   no comments   

Courtesy of NewGadget00

Consider the following two headlines:

“Optimise Your Basal Metabolism with Product X – The World’s Most Technologically Advanced Nutritional Supplement”

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Why Major Retailers are Largely Local

July 3rd, 2012   •   1 comment   

Why Major Retailers are Largely Local
NTUC FairPrice holds its ground through innovative concepts like FairPrice Express (courtesy of FairPrice)

Wonder why NTUC Fairprice and Cold Storage rules the grocery retail scene in Singapore?

Or why huge players like Wal-Mart and Target have largely stayed away from our shores?
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Learning How We Make Decisions

April 4th, 2012   •   no comments   

Courtesy of Knowledge of the Day

I’ve just listened to a podcast by Derek Halpern of Social Triggers blog which presented a fascinating glimpse into the world of neuroscience and its impact on marketing. Interviewing Jonah Lehrer, author of “How We Decide”, the podcast explained that decisions are primarily made when there is an interplay between the stimuli that we receive and their influences on different portions of the brain.

Perhaps the most fundamental point is that emotions play a big impact on decision making. In studies where brain injury patients lose the use of their emotional brain centres (the limbic brain system), these individuals are often unable to make the simplest decision such as deciding where to have lunch and so on.

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An Example of Family Friendly Marketing

January 28th, 2011   •   no comments   

nex Shopping Mall

Catering to families can be a highly profitable venture for any consumer facing business. Don’t believe me? Consider the following research commissioned in 2005 by Family Matters! Singapore and MCYS:

– Households with young children collectively spend $1.5 billion annually
– They tend to shop as a family nearly 2/3 of the time

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The Pros and Cons of Lower Cheaper Discounts

December 14th, 2010   •   no comments   

One of the most common forms of ‘marketing’ is what I call the L.C.D.

It translates into 3 universally embraced words:

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Six Festive Marketing Ideas for Kids

December 10th, 2010   •   no comments   


Christmas is in the air, and retailers are all out to garner those precious year-end gifting dollars. With bonuses likely to be bountiful this year, any business worth its salt would be finding ways and means to target the consumer wallet.

Young children probably form one of the most important markets in the season of giving and receiving. Nothing beats the story of how Santa Claus will shimmy down your chimney – or rubbish chute in Singapore’s highrise context – and bear tidings of fun-tabulous toys. On a more pragmatic level though, how can companies cream this festive occasion for their own profits (and bonuses of course)?

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