Tag: consumer psychology
Hayao Miyazaki’s movies are full of anti-heroes (courtesy of The Playlist)
Have you watched a Hayao Miyazaki movie like “Spirited Away”, “Howl’s Moving Castle” or “Princess Mononoke”?
If you did, you would have noticed something.
Miyazaki’s protagonists are anything but strong and heroic. On the contrary, they are often plagued by uncertainties, weaknesses and worries. However, we still love them! (Or at least I do)
Do you know that your five senses (sight, sound, scent, taste and touch) play a major role in what you buy?
While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions.
Consider the following two headlines:
“Optimise Your Basal Metabolism with Product X – The World’s Most Technologically Advanced Nutritional Supplement”
I’ve just listened to a podcast by Derek Halpern of Social Triggers blog which presented a fascinating glimpse into the world of neuroscience and its impact on marketing. Interviewing Jonah Lehrer, author of “How We Decide”, the podcast explained that decisions are primarily made when there is an interplay between the stimuli that we receive and their influences on different portions of the brain.
Perhaps the most fundamental point is that emotions play a big impact on decision making. In studies where brain injury patients lose the use of their emotional brain centres (the limbic brain system), these individuals are often unable to make the simplest decision such as deciding where to have lunch and so on.