Tag: consumers

6 Myths of Content Marketing

February 24th, 2015   •   no comments   

Content Marketing 6 Myths True or False

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Content marketing is all the rage now.

Fueled by our insatiable need to consume content anywhere, anytime on any digital device, it is the new mantra of Search Engine Optimized (SEO) and social-media enabled marketers around the world.

Leading global brands like Apple, Coca-Cola, Oreo, Nike, Burberry’s and Zappos are using it to build brand affinity, deepen consumer interest, and drive sales.
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Why Prison and Locker Rooms are Pink

March 19th, 2014   •   no comments   

Why Prison and Locker Rooms are Pink
Pink prisons aren’t just fashionable – they work! (source: The Cairns Post)

Have you wondered why seeing red makes you mad? Or why Apple products are so popular with creative types?

Thanks to a fascinating podcast on Social Triggers Insider, I discovered the answers from social psychologist Adam Alter, author of Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave.

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The Art of Engaging Online Audiences

February 12th, 2014   •   no comments   


Courtesy of Hollywood Sapien

We’re both actors and audiences in the age of ubiquitous mobile social networks. Powered by tablets and smartphones, we either play the role of thespians or theatre-goers.

Don’t believe me? Well, consider the following:

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The 3 Cs of Convergence Marketing

January 28th, 2013   •   no comments   

What is the true essence of marketing?

I believe that it can be distilled into three basic questions:

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