Tag: Content Marketing

How To Work From Home And Make Money Online

April 5th, 2018   •   2 comments   

Work From Home Online Business

Designed by Freepik

Do you wish to start your own business one day? Or work from the comfort of your own home?

I’m sure that many of you do. Beyond the flexibility of being your own boss, doing so may also protect you from the vagaries of the economy.
Read More


10 Social Media Marketing Lessons from Top Singapore Brands

March 30th, 2018   •   no comments   

Social Media Lessons Singapore

Wish to improve your social media marketing game in Singapore?

Do what every marketer has done since time immemorial: learn from the top brands and adapt their strategies and tactics for your business.
Read More


32 Content Tactics To Boost Your Social Media Engagement

March 22nd, 2018   •   1 comment   

30 Content Tactics to Boost Social Media Engagement

Designed by Freepik

Size does not matter to social media marketers anymore. Well, at least not as much as it used to.

With social media platforms like Facebook, Twitter, Instagram and LinkedIn tweaking their algorithms to show users highly relevant content, there are two ways to ensure success on social media:
Read More


10 Ways To Trigger Creativity In Content Marketing

March 15th, 2018   •   no comments   

Original image by Freepik

“The only thing worse than being talked about is not being talked about.” – Oscar Wilde

Being talked about is the holy grail for content marketers in today’s attention starved age. You need to produce articles, infographics, videos and social media posts which are not only searchable but shareable.
Read More


These 5 Whys Will Boost Your Content Marketing

March 1st, 2018   •   no comments   

toyota photo

Photo by JeepersMedia

Since time immemorial, we have been mesmerized by the “Whys”.

Remember when you were last spoke to a three or four year old? What were the questions which she loved to keep asking, ad infinitum, till it drove you crazy?
Read More


10 Social Media Marketing Tactics To Grow Your B2B Business

February 21st, 2018   •   1 comment   

B2B Business Leader

Designed by Freepik

Do you know that 84% of C-level/vice president executives use social media to support purchase decisions?

Or that 80% of leads generated from social media comes from LinkedIn?
Read More


9 Tricks Dogs Can Teach Us On Social Media Marketing

February 12th, 2018   •   no comments   

Year Of The Dog CNY 2018

I’m a dog. Or more precisely, I was born in the Year of the Dog.

Being a Chinese, I’m excited about the upcoming Chinese New Year (CNY) holidays where we celebrate the arrival of the Dog Year (15 February 2018). I felt that it may also be instructive to sniff around the qualities of a dog, and what made them such runaway successes in the animal kingdom. 
Read More


Thought Leaders or Influencers – Who Should You Choose?

February 8th, 2018   •   no comments   

Original image by Freepik

Both are often in the news, but for different reasons.

While thought leaders are often quoted for their sagely perspectives on world events, influencers tend to court a different form of publicity.
Read More


How To Manage Your Facebook News Feed

February 5th, 2018   •   no comments   

Manage Your Facebook News Feed

Designed by Freepik

By now, many of you would have read about Facebook’s impending changes to the News Feed, where priority will be given to the posts of friends and family over page posts.

Beyond this, Facebook will also reduce the visibility of posts which engage in click baiting, engagement baiting, and other gamification activities.
Read More


How GE Wins in Global Content Marketing

February 1st, 2018   •   no comments   

GE Penny Shone Content Marketing Interview

How do global B2B leaders like General Electric (GE) manage their content marketing efforts? What steps do they take to ensure success?

Thanks to ACMA (The Asia Content Marketing Association), I learned a thing or two about how a global company like GE successfully managed its content marketing efforts in different markets around the world.
Read More


Page 1 of 1512345...10...Last »