Tag: Content Marketing
Is your brand story as compelling as The Hunger Games? (source of image)
Are you struggling to grab the attention of your prospect? Maybe you’re telling them the wrong story?
Thanks to a recent episode of the terrific Perpetual Traffic podcast, I learned how we can craft a compelling story which captures the hearts – and wallets – of our audiences.
Great content is the hallmark of effective digital marketing.
Like the petrol which fuels your car engine, effective content powers your online marketing. It also helps to move your customers along their buyer’s journey, and draws them nearer towards making a purchase.
Do you know what a landing page is? Or how it can help you to increase leads and generate sales?
Contrary to popular belief, landing pages are not “microsites”. Nor should they merely be any page on your website where your products and services are described.
Automation is the secret to higher productivity. And marketing automation should help marketers like you to boost yours.
Unfortunately, many companies do not understand how marketing automation works.
What do the movie trailer for Rogue One and marketing content have in common? (courtesy of Star Wars YouTube)
Do you enjoy watching movies? I certainly do.
What about the trailers, teaser ads, and other pre-publicity marketing materials which Hollywood Studios roll out? I’m sure many of them grip your attention like a vice – especially huge blockbusters like the Marvel and Star War series!