Tag: Content Marketing

10 Things You Are Doing Wrong in Content Marketing

July 17th, 2017   •   no comments   

content marketing mistakes

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Content marketing isn’t sugar and spice and everything nice.

Like any other digital marketing strategy, you’ll need to be mindful of the caveats of using content to generate awareness, attract leads, trigger sales, and nurture advocacy.
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8 Steps to Building Your Personal Brand

June 28th, 2017   •   no comments   

8 Steps to Building Your Personal brand

Personal branding is often misunderstood by many.

Some consider personal branding an egoistic exercise in self-aggrandizement. Others feel that personal branding is just social media snake oil – an elixir which so-called “experts” and “gurus” try to foist on the naive.
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Create Winning Facebook Ads with These 7 Tips

June 22nd, 2017   •   no comments   

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What I’m going to share with you may blow your mind. Especially if you’re a consumer psychology geek like me.

Before I begin, let me share that I’m a huge fan of Digital Marketer and their Perpetual Traffic podcast. Each week, I’ll tune in and listen to their awesome podcast and learn something new about Facebook advertising or other dimensions of paid traffic.
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Content Marketing 101: Six Questions You Must Ask

June 15th, 2017   •   2 comments   

Content Marketing Questions to Ask

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Do you know that adopters of content marketing experience six times as many conversion as non adopters?

Or that content marketing not only costs 62% less than outbound marketing, but brings in more than three times as many leads?
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12 Vital Jobs in Great Content Marketing Teams

May 23rd, 2017   •   2 comments   

Content Marketing Team

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Content marketing is fast becoming the most important strategy for companies these days.

Companies of all sizes – from one-man startups to sprawling MNCs – are tapping on the power of customer-centric content to generate brand awareness, attract leads and drive sales.
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19 Common Mistakes in Social Media Marketing

April 19th, 2017   •   4 comments   

Common Mistakes in Social Media Marketing

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Social media marketing is a marathon, not a sprint.

Unlike traditional forms of marketing, sustained and enduring success in social media marketing can only be achieved by observing a disciplined regime over a long time frame.
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Content Marketing 101: Mapping Your Buyer’s Journey

April 5th, 2017   •   3 comments   

Content marketing is now one of the most important strategies in marketing. Unfortunately, it may also confuse the heck out of you.

What types of content should you publish and distribute? When, how and where should these be presented to your target audiences?
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How To Craft Effective Copy Using the PASTOR Framework

March 22nd, 2017   •   no comments   

effective-copywriting-tips-from-a-pastor_

Courtesy of Ray Edwards

Do you know that on the average web page, users have time to read at most 28% of the words during an average visit? Or that 20% is more likely?

With such a short attention span, every single word on your website needs to perform. Which means that you need to master the art and science of copywriting.
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Brand Storytelling: How to Hit The Bull’s Eye

March 15th, 2017   •   2 comments   

Is your brand story as compelling as The Hunger Games? (source of image)

Struggling to grab the attention of your prospect? Finding it a challenge to attract customers to your business?

Perhaps you’ve been telling the wrong story – if at all.

Thanks to a recent episode of the terrific Perpetual Traffic podcast, I learned how we can craft a compelling story to capture the hearts – and wallets – of our audiences.
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