Tag: Content Marketing

7 Magical Lessons in Creativity from Elizabeth Gilbert

September 21st, 2017   •   no comments   

Image from Charm Magazine

When was the last time you did something truly creative? How did it feel?

Whichever profession you are in, you will experience days of creative famine. These are the horrifying days when you feel stuck in a rut, unable to cough out anything faintly imaginative or intriguing.
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10 B2B Blogging Best Practices To Generate Business Leads

August 30th, 2017   •   no comments   

Business Blog Best Practices

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If a tree falls in a forest and no one is around to hear it, does it make a sound?

Likewise, a well-crafted Business to Business (B2B) blog or website with great content is futile if you do not get any visitors.
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7 Triggers of Human Attention in the Digital Age

August 22nd, 2017   •   no comments   

The 7 Triggers of Human Attention in the Digital Age

Are you capturing their attention? (designed by Freepik)

Attention is the most important resource in the digital age.

It can also be the hardest to attract in a cluttered and information overloaded world filled with news, ads and content – both online and offline.
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10 Things You Are Doing Wrong in Content Marketing

July 17th, 2017   •   1 comment   

content marketing mistakes

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Content marketing isn’t sugar and spice and everything nice.

Like any other digital marketing strategy, you’ll need to be mindful of the caveats of using content to generate awareness, attract leads, trigger sales, and nurture advocacy.
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8 Steps to Building Your Personal Brand

June 28th, 2017   •   no comments   

8 Steps to Building Your Personal brand

Personal branding is often misunderstood by many.

Some consider personal branding an egoistic exercise in self-aggrandizement. Others feel that personal branding is just social media snake oil – an elixir which so-called “experts” and “gurus” try to foist on the naive.
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Create Winning Facebook Ads with These 7 Tips

June 22nd, 2017   •   no comments   

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What I’m going to share with you may blow your mind. Especially if you’re a consumer psychology geek like me.

Before I begin, let me share that I’m a huge fan of Digital Marketer and their Perpetual Traffic podcast. Each week, I’ll tune in and listen to their awesome podcast and learn something new about Facebook advertising or other dimensions of paid traffic.
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Content Marketing 101: Six Questions You Must Ask

June 15th, 2017   •   2 comments   

Content Marketing Questions to Ask

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Do you know that adopters of content marketing experience six times as many conversion as non adopters?

Or that content marketing not only costs 62% less than outbound marketing, but brings in more than three times as many leads?
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12 Vital Jobs in Great Content Marketing Teams

May 23rd, 2017   •   2 comments   

Content Marketing Team

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Content marketing is fast becoming the most important strategy for companies these days.

Companies of all sizes – from one-man startups to sprawling MNCs – are tapping on the power of customer-centric content to generate brand awareness, attract leads and drive sales.
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19 Common Mistakes in Social Media Marketing

April 19th, 2017   •   4 comments   

Common Mistakes in Social Media Marketing

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Social media marketing is a marathon, not a sprint.

Unlike traditional forms of marketing, sustained and enduring success in social media marketing can only be achieved by observing a disciplined regime over a long time frame.
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