Tag: Content Marketing

SEO Friendly Content: a Step-by-Step Guide

October 18th, 2016   •   no comments   

SEO Friendly Content a Step-by-Step Guide

Source of icon image

Keen to improve long-term traffic for your website? Wish to boost your content marketing efforts through Search Engine Optimization (SEO)?

Perhaps its time for you to create content that is more SEO friendly.
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Sharpen Your Brand Story With This Easy Formula

October 12th, 2016   •   no comments   

Create Business Storytelling Magic with ABT

Courtesy of Imagination.com

Driven and ambitious, you were one of the stars in your company. You excelled in whatever you do, and are well liked by your boss, colleagues and subordinates.

But one day, dark clouds rumbled. Your company was acquired by a global MNC.

Due to “surplus headcount”, many of your colleagues were made redundant. Rumour even has it that your job is next on the line!
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Winning the Social Media Content Wars

August 30th, 2016   •   no comments   

Winning the Content Wars
We’re battling against serious content clutter (source of image)

Every day, companies generate tonnes of content on social media channels like blogs, forums, Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, YouTube and more.

Ranging from text, photos, videos, podcasts, to games and apps, the sea of social media content is scary. In fact, we marketers are constantly battling for attention in an endless content battlefield.
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6 Production Secrets of Savvy Content Marketers

August 24th, 2016   •   no comments   

6 Production Secrets of Savvy Content Marketers

Are you keen to use content marketing to generate leads, drive sales and increase brand awareness?

If you do, there is one thing you must do regularly. Maybe even daily.

And that is to write, shoot, draw, edit and produce content.
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Digital Marketing 101: Search vs Social

July 13th, 2016   •   1 comment   

Search versus Social

Courtesy of Blitz media design

One of the most common dilemmas faced by marketers is this:

Should we invest in helping our customers to find us on search engines like Google? Or would our marketing dollars be better spent on social media outreach?
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6 Useful Content Marketing Tools and Templates

June 24th, 2016   •   no comments   


What are the online tools available to jumpstart your content marketing? How can these tools help to improve your content marketing efforts?

To help you to sharpen your content marketing game, I have decided to pull together some of the available content marketing frameworks, templates and tools out there.
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Blogging for Business: 8 Must Know Tips for Beginners

June 19th, 2016   •   no comments   

Blogging for Business 8 Must Know Tips for Beginners

Nobody reads blogs anymore. Many blogs are just egoistic exercises in self-aggrandizement.

Besides, consumers no longer trust these so-called “social media influencers” with their #OOTDs (Outfits Of The Day), selfies, and larger-than-life egos. 
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The Art and Science of Influencer Marketing

June 15th, 2016   •   no comments   

The art and science of influencer marketing

Do you recognise these social influencers? (via Singapore Blog Awards 2014)

What can brands do to improve the outcomes of their digital marketing efforts by working with influencers? How can they harness the power of influencer marketing?

As a content and social media marketing person, I often pondered these questions.

Looking at the breadth of brands on social media, I noticed that the most successful ones either work closely with influencers to magnify their marketing might, or end up becoming influencers themselves.

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Why You Should Marry Culture with Content Marketing

May 17th, 2016   •   no comments   

How to Marry Culture with Content Marketing

Image courtesy of Science-All

How does culture influence content marketing? How can you navigate the cultural seas of your prospects and customers?

Much has been written about content creation, SEO, online communities, big data, analytics and influencers in content marketing. Unfortunately, little attention has been paid to culture.
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WARNING: Consuming crap kills content marketing

March 27th, 2016   •   2 comments   

social addict photo

Courtesy of JanDix

Guilty pleasures. That’s something many of us suffer from. Especially when it comes to consuming online content.

We scroll through never-ending feeds of the sizzling and sensational. From celebrity confessions, adorably cute animals, to gruesome murders, religious riots and the latest episode of “Who should we publicly shame today?”
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