Tag: Content Marketing

Why We Need to Dive More Deeply

August 21st, 2013   •   no comments   


Uncover untold treasures by diving more deeply (courtesy of Daily Mail)

“If it’s not all on one page, I’m not going to read it.”

“Hey, is there a 2 minute video to show me how it’s done?”

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Youtility: Why Smart Marketing is about Help not Hype (Review)

July 14th, 2013   •   1 comment   

Youtility Jay Baer

Can your business help others without expecting to be paid?

Most entrepreneurs will not think so. After all, businesses are created to make a profit by selling a product or a service to a customer.
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How Stories Bring Brands To Life

June 30th, 2013   •   2 comments   

How Stories Bring Brands To Life TOMS shoes
TOMS shoes has one of the most best brand stories ever (source of image)

Logos. Taglines. Company names. Mastheads. Mascots. Jingles. More logos.

Every single day, we’re exposed to hundreds of different brands. These cover the entire spectrum of the consumption experience – from F&B to fashion, tuition services to toiletries.
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The Impact Equation: Book Review

May 11th, 2013   •   1 comment   

How do you create waves in a world filled with zillions of blogs, Facebook updates, and tweets? Why do some campaigns fly while others die?

If you’re clueless about the answer, consider reading The Impact Equation. Authored by social media savants Chris Brogan and Julien Smith, the book on content marketing reveals how you can generate attention, affection and action amongst the people you care about. Namely, your customers and other stakeholders.
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Is Blogging Going To Die?

April 5th, 2013   •   1 comment   


Courtesy of gregsshitlist.org

By now you would have read numerous articles proclaiming the death of the blog.  Like this, this, this, this and this.

Friends are also telling me that nobody blogs anymore. Some of their sound bites goes like this:

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Why Marketers Need to Teach

March 21st, 2013   •   1 comment   

why-marketers-need-to-teach
Courtesy of Management Help

Give a man a fish, and he’ll eat for a day.

Teach him to fish, and he’ll eat for a lifetime.
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The Kings and Queens of the Social Age

February 24th, 2013   •   no comments   

the-king-and-queen-of-social-age
Image courtesy of Lesgo LEGO Movie

Who are the rulers in the digital and social media age?

By now, you’ve probably heard that content is king. In the age of omnipresent 24/7 media served through ubiquitous smart devices, it is the currency which wins hearts, minds and wallets.
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The 3 Players in Content Marketing

December 15th, 2012   •   2 comments   

The 3 Players of Content Marketing

Courtesy of Vision

Want to reach that guy staring at his laptop in a Starbucks cafe? What about that lady thumbing away at her smart phone while waiting for her cab?

What is the single best way to reach consumers in the age of social media and ubiquitous digital devices?
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The Dynamics of Social Ecosystems

December 10th, 2012   •   no comments   

In the age of the ubiquitous social web, business as usual is broken.

Empowered by social technologies like Facebook, Twitter and YouTube, consumers are sharing their brand experiences – good, bad or ugly. They are no longer content to “grin their teeth and bear it”. In such an environment, companies can ill afford to bury their heads in the “mass marketing” sand.

What should we then do in this avalanche of channels, content creators and communities?

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Aristotle’s Secret to Great Content

November 30th, 2012   •   1 comment   

Aristotle's Secret to Great Content

Ancient Greek philosopher Aristotle has an ageless recipe for great content that rocks. One that is proven to work time and time again, across the centuries.

Do you want to know what it is?

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