Tag: Content Marketing

Are You a Memejacking Linkbaiting Troll?

April 15th, 2015   •   1 comment   

Link Bait Troll

Do you feel that your content marketing efforts aren’t paying off? Wonder why your social media marketing efforts aren’t bearing fruit?

Well, the online competition for attention is ferocious these days, especially when you’re up against a sea of memejacking, linkbaiting trolls.
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Serendipitous Content Marketing

April 12th, 2015   •   no comments   

serendipitous marketing cooler insights

The ubiquity of social technologies and mobile devices have given rise to an interesting paradox.

We can now pinpoint with deadly accuracy who, where, when, and how consumers behave. Thanks to the assortment of sensing, tracking and predictive technologies, consumers’ every action can be accurately and meticulously mapped.
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The Art of Social Media [Book Review]

April 9th, 2015   •   no comments   

The Art of Social Media

Courtesy of Artillery

Do you want to rock your social media marketing game? Keen to learn from the legendary Guy Kawasaki?

If so, check out The Art of Social Media co-authored by Guy Kawasaki and Peg Fitzpatrick.
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Six Ways to Craft Killer Content in Marketing

April 7th, 2015   •   9 comments   

Air Asia Phuket Advertisement
Air Asia knows a thing or two about catching attention (source of image)

Let’s face it. We have all hit the content marketing wall.

Writers of all stripes and affiliations know what I mean. Your brain freezes. Your fingers stiffen. Your energy levels dip.

How are you going to deliver that compelling piece of customer-focused content?
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Digital Marketing Trends: Key Insights in 2015

March 4th, 2015   •   no comments   

Personalisation and Customer Experience 2015

What is the single most exciting digital marketing opportunity in 2015?

Nope, it isn’t about generating great content. Neither is it mining mountains of big data, or optimizing social media channels.

Rather, customer experience is the holy grail for digital marketers this year. At least according to Adobe and Econsultancy’s Digital Trends 2015 report.
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Why Businesses Must Act Like Media

March 1st, 2015   •   no comments   

Why Businesses Must Act Like Media
Do all businesses need a media arm like Red Bull? (courtesy of Red Bull Media House)

Paid. Earned. Owned.

In the social age, these are the three forms of media that every business should take note of. Collectively, these social channels allow you to inform, educate, persuade, and transact with your customers. They also form the foundations upon which content marketing is built upon.
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How to Launch a Product through Content [Book Review]

February 27th, 2015   •   no comments   

Launch Book - Content Marketing Guide

How do you use content marketing and storytelling to launch a new product or business?

The strategy, according to Internet marketer Jeff Walker’s latest book Launch, lies in creating the right sequences, telling the right stories through content marketing, and incorporating the right mental triggers.
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Visual Content Marketing: Insights from Asia [Statistics]

February 18th, 2015   •   29 comments   

Asian Photo Selfie

Courtesy of Destiny Photography

An online picture paints a thousand words. What about online videos? 10,000 perhaps?

In the digital, social and mobile age, visual content matters. A whole whopping lot!

Especially if you are in Asia.
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The Five Hs of Content Marketing

February 9th, 2015   •   no comments   

Content Marketing Cycle Infographic

Customer persona. Consumer buying cycle. Keyword research. Optimize. Socialize. Analytics. Metrics.

The world of content marketing is full of buzzwords. To digital marketing luddites, it often feels like a completely alien language!

How can we simplify the processes involved in content marketing?

Enter the Five Hs of Content Marketing.
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When Content Marketing Becomes Spam

February 6th, 2015   •   no comments   


Noooo! My content isn’t spam! (Courtesy of Good Karma Host)

Are you a content marketing spammer?

There is a fine thin line between producing useful content and generating useless spam. While some of us do appreciate information that helps us to solve our problems, or increase our pleasure, others may find a continuous stream of irrelevant content interruptive and irritating.
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