Tag: Content Marketing
Ancient Greek philosopher Aristotle has an ageless recipe for great content that rocks. One that is proven to work time and time again, across the centuries.
Do you want to know what it is?
OK, the exams are over. We parents can all relax now, right?
If anything, long holidays can be more terrifying for parents. I mean, you can’t possibly let your kid be playing computer games all day long, right? Wouldn’t his or her brain turn to mush?
Courtesy of fedobe
What is the difference between Integrated Marketing Communication and Content Marketing? Why is Content Marketing taking the world by storm?
The old paradigm of Integrated Marketing Communication (or IMC) is dying. In a world fragmented by zillions of online, mobile and offline channels, consumers are tuning out advertisements faster than you can produce them. With endless “ad-free” options to choose from, nobody wants to be interrupted by your brand anymore.
What can marketers do in such a landscape?
Business-to-Business (B2B) content marketing is growing. Well, at least in the US.
Like Business-to-Consumer (B2C) companies, B2B firms employ a wide range of traditional and social media channels in the creation, production and publishing of content.