Tag: Content Marketing

The Dynamics of Social Ecosystems

December 10th, 2012   •   no comments   

In the age of the ubiquitous social web, business as usual is broken.

Empowered by social technologies like Facebook, Twitter and YouTube, consumers are sharing their brand experiences – good, bad or ugly. They are no longer content to “grin their teeth and bear it”. In such an environment, companies can ill afford to bury their heads in the “mass marketing” sand.

What should we then do in this avalanche of channels, content creators and communities?

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Aristotle’s Secret to Great Content

November 30th, 2012   •   1 comment   

Aristotle's Secret to Great Content

Ancient Greek philosopher Aristotle has an ageless recipe for great content that rocks. One that is proven to work time and time again, across the centuries.

Do you want to know what it is?

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Should You Create, Curate or Circulate?

November 19th, 2012   •   2 comments   

Should You Create Circulate or Curate

Business vector designed by Freepik

Have you thought about the amount of time you should spend creating original content? What about filtering and sharing what others publish?

Triggered by a post from David Meerman Scott, I thought about my own experience as a content and social media marketer.
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Social Media Optimisation or Originality?

November 13th, 2012   •   no comments   


Do social media gurus exist? (courtesy of Brian Copeland)

I’m caught in a digital dilemma.

On the one hand, I know that I should find ways to raise my social media score (courtesy of Klout.com). There are lots that I can do to “game the system”.
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Want Your Kid to be a Whizzard?

November 3rd, 2012   •   no comments   

OK, the exams are over. We parents can all relax now, right?

Wrong!

If anything, long holidays can be more terrifying for parents. I mean, you can’t possibly let your kid be playing computer games all day long, right? Wouldn’t his or her brain turn to mush?

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Content Marketing: Why Helping Beats Selling Anytime

October 31st, 2012   •   no comments   

why-helping-beats-selling-anytime
Jay Baer (courtesy of about.me)

In a cluttered world littered with a gazillion advertising messages, there is only one way to truly stand out from the crowd.

And that, according to renowned social media marketing consultant Jay Baer, is to focus on helping your customers rather than selling to them.
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From Integrated Marcoms to Content Marketing

October 29th, 2012   •   7 comments   

Integrated Marcoms to Content Marketing
Courtesy of fedobe

What is the difference between Integrated Marketing Communication and Content Marketing? Why is Content Marketing taking the world by storm?

The old paradigm of Integrated Marketing Communication (or IMC) is dying. In a world fragmented by zillions of online, mobile and offline channels, consumers are tuning out advertisements faster than you can produce them. With endless “ad-free” options to choose from, nobody wants to be interrupted by your brand anymore.

What can marketers do in such a landscape?
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Content Marketing Strategies for B2B

September 30th, 2012   •   16 comments   

B2B Content Marketing Strategies

Designed by Freepik

Business-to-Business (B2B) content marketing is growing. Well, at least in the US.

Like Business-to-Consumer (B2C) companies, B2B firms employ a wide range of traditional and social media channels in the creation, production and publishing of content.
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How You Can Crown Your Content as King

August 12th, 2012   •   no comments   

How to Crown Your Content As King

Courtesy of CIO from IDG

You’ve probably heard a million times that content is king. In an age of ubiquitous social networks, everybody is consuming billions of bits and bytes of information across multiple streams – Facebook pages, blog posts, Tweets, videos, podcasts, photos and so on – whenever and wherever they are.

There is a problem, however. With such an overwhelming amount of company and user generated content in the social webs, consumers are screening what they are seeing, hearing and viewing. Increasingly, many are even putting aside their mobiles, tablets and laptops to declare “unplugged” days (such as yours truly).
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Death of Blogging?

August 2nd, 2007   •   10 comments   


Are blogs destined for the grave? (courtesy of Greg Ortega)

Are blogs heading the way of the Dodo? Or would they be here for the long haul?

Here is an extension of Steve Rubel’s thoughts on whether our obsession with newer and more summarised all-in-one platforms may lead to the demise of the beloved blog. As usual, he gave a no-holds-barred analysis of the situation coupled with his usual whimsical touch.
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