Tag: Content Marketing

Why Influencers Are Often Wrong

November 7th, 2014   •   1 comment   

Well behaved women rarely make history -(1)

Do you know that the views and opinions shared by social influencers aren’t always right? In fact, there is a good chance that they may be wrong.

Now wait a minute.

I am not saying that these luminaries aren’t credible or respectable. In fact, they often have them by the truckloads.
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The 7 Rules of Social Storytelling

September 17th, 2014   •   no comments   

7 Rules of Social Storytelling
Designed by Freepik

How can your company or brand create a good story – one that will attract and enchant your audience?

What can you do to improve how you write, produce or shoot your content such that you can hit both the intellectual and emotional nerve centres of your audiences?
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This Is How You Build The Career You Love

August 6th, 2014   •   no comments   

Stop Consuming Start Creating

Our greatest enemy isn’t sugar, fat or empty calories. Rather, it is the overflowing rivers of content streaming from our handheld devices, laptops and television screens.

Swirling on our smartphones like endless puffs of cotton candy, those pleasurable bits of videos, photos, text, and comics can gobble up hours of our time. Along the way, our attention spans are also torn to shreds.
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Six Qualities of Successful Bloggers

July 27th, 2014   •   no comments   


Have you voted for your favourite blogger yet? (from Singapore Blog Awards 2014)

Yes, it is time yet again for the Singapore Blog Awards. Organised by Omy.sg, this annual competition cum celebration of what’s new, hot and happening in the blogging scene is in its 7th year running, with over $30,000 worth of prizes to be won.

This year’s awards has a total of nine Editors’/Judges’ Choice categories and three new Followers categories. Other than the old favourites like Best Family blog, Best Food blog, and Best Photography blog, a Best New Blog award category has been created to acknowledge newbie bloggers who started their blogs in the past year.
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Public Relations in the Social Age

July 16th, 2014   •   no comments   

public-relations-in-the-social-age

Are you a public relations or PR professional? If so, what do you see yourself as?

A) Purveyor of the corporate spiel, coated with sugar, spice and everything nice;
B) Hustler for significant editorial coverage on newspapers, television news and magazines;
C) Guardian of your organisation’s corporate brand;
D) Gatekeeper to your head honchos; or
E) Spokesperson, communicator and messenger?
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Lessons from Sports in Social Media

July 4th, 2014   •   no comments   


All eyes will be on Neymar tonight (courtesy of Happy Holidays 2014)

Tonight (or tomorrow afternoon), soccer fans around the world will be eagerly catching two monumental World Cup 2014 quarter final matches: France vs Germany and Brazil vs Colombia. While many would catch it on TV, I bet that their fingers will be actively updating their Facebook pages, Twitter and Google+ accounts while watching the “beautiful game”.

Indeed, sports and social media is a match made in heaven. The instantaneous, intimate and interactive nature of social and mobile technologies make them perfect platforms to fuel our sporting desires.

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Jab, Jab, Jab, Right Hook: A Book Review

June 15th, 2014   •   1 comment   

jjjrh

Gary Vaynerchuk is a phenomenal storytelling entrepreneur. He is so good in what he does that Businessweek lauded him as “one of the top 20 people every entrepreneur should follow”.

Former founder of Wine Library and author of bestselling social media marketing books like Crush It! and The Thank You Economy, Gary’s straight talking shoot-from-the-hip style has won him many fans. 
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10 Ways To Beat The Writer’s Blues

May 25th, 2014   •   4 comments   

10 Ways to Beat the Writer's Blues
Courtesy of An Adventure in Words

What is the most terrifying thing to a writer, blogger or author?

One that could totally ruin his or her day?
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How to Launch Your Business with Social Media Marketing

May 7th, 2014   •   2 comments   

Launching Your Business With Social Media
Image of Michael Stelzner fromSocial Media Examiner

How can you achieve success in social media marketing? Can your company achieve phenomenal growth without spending on advertising?

The answers to this and a whole lot more can be found in Launch – a guide to launching one’s business online by social media marketing guru Michael Stelzner.
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Content Marketing that Rocks

May 4th, 2014   •   no comments   

joe-pulizzis-content-marketing-tips

Joe Pulizzi of Content Marketing Institute

Content marketing is the new marketing silver bullet. Everybody is talking about it.

How do we create great content that sizzles (not fizzles)? More importantly, how do we keep the pipeline full while sustaining customer relationships through content?
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