Tag: Content Marketing

Content Marketing: Why Helping Beats Selling Anytime

October 31st, 2012   •   no comments   

why-helping-beats-selling-anytime
Jay Baer (courtesy of about.me)

In a cluttered world littered with a gazillion advertising messages, there is only one way to truly stand out from the crowd.

And that, according to renowned social media marketing consultant Jay Baer, is to focus on helping your customers rather than selling to them.
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From Integrated Marcoms to Content Marketing

October 29th, 2012   •   2 comments   

Integrated Marcoms to Content Marketing
Courtesy of fedobe

What is the difference between Integrated Marketing Communication and Content Marketing? Why is Content Marketing taking the world by storm?

The old paradigm of Integrated Marketing Communication (or IMC) is dying. In a world fragmented by zillions of online, mobile and offline channels, consumers are tuning out advertisements faster than you can produce them. With endless “ad-free” options to choose from, nobody wants to be interrupted by your brand anymore.

What can marketers do in such a landscape?
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Content Marketing Strategies for B2B

September 30th, 2012   •   16 comments   

B2B Content Marketing Strategies

Designed by Freepik

Business-to-Business (B2B) content marketing is growing. Well, at least in the US.

Like Business-to-Consumer (B2C) companies, B2B firms employ a wide range of traditional and social media channels in the creation, production and publishing of content.
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How You Can Crown Your Content as King

August 12th, 2012   •   no comments   

How to Crown Your Content As King

Courtesy of CIO from IDG

You’ve probably heard a million times that content is king. In an age of ubiquitous social networks, everybody is consuming billions of bits and bytes of information across multiple streams – Facebook pages, blog posts, Tweets, videos, podcasts, photos and so on – whenever and wherever they are.

There is a problem, however. With such an overwhelming amount of company and user generated content in the social webs, consumers are screening what they are seeing, hearing and viewing. Increasingly, many are even putting aside their mobiles, tablets and laptops to declare “unplugged” days (such as yours truly).
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Death of Blogging?

August 2nd, 2007   •   10 comments   


Are blogs destined for the grave? (courtesy of Greg Ortega)

Are blogs heading the way of the Dodo? Or would they be here for the long haul?

Here is an extension of Steve Rubel’s thoughts on whether our obsession with newer and more summarised all-in-one platforms may lead to the demise of the beloved blog. As usual, he gave a no-holds-barred analysis of the situation coupled with his usual whimsical touch.
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Mark Twain The Blogging Guru

December 22nd, 2006   •   no comments   

Came across this quirky bit of thinking by Copyblogger about how the legendary Mark Twain (the artist formerly known as Samuel Langhorne Clemens) will make an excellent blogger and perhaps even content marketing guru!

Try to apply these gems to blogging – heck, any form of content marketing or writing – and you will understand the wisdom of the man.

“Whenever you find you’re on the side of the majority, it is time to reform.”

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