Tag: Content Marketing

11 Must-Do Content Pieces in Digital Marketing

February 15th, 2017   •   1 comment   

11 Must Do Content Pieces in Digital Marketing

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Great content is the hallmark of effective digital marketing.

Like the petrol which fuels your car engine, effective content powers your online marketing. It also helps to move your customers along their buyer’s journey, and draws them nearer towards making a purchase.
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How To Build Successful Landing Pages That Convert

January 31st, 2017   •   no comments   

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Do you know what a landing page is? Or how it can help you to increase leads and generate sales?

Contrary to popular belief, landing pages are not “microsites”. Nor should they merely be any page on your website where your products and services are described.
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8 Common Mistakes in Marketing Automation

January 26th, 2017   •   4 comments   

8 reasons why marketing automation fails

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Automation is the secret to higher productivity. And marketing automation should help marketers like you to boost yours.

Unfortunately, many companies do not understand how marketing automation works.
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How To Boost Your Social Media Marketing Performance

January 18th, 2017   •   no comments   

Social Media Marketing Performance

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“Social media marketing is just bull****! You can’t get anything tangible there.”

Ever heard a statement like this being uttered by your boss? Well, you are not alone.
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7.5 Dazzling Digital Marketing Ideas For 2017

December 31st, 2016   •   1 comment   

digital-marketing-ideas-for-2017

2016 has come to an end. And thankfully so too.

Economically speaking, the year has been a pretty “meh” one for many. Reduction in global demand has led to a slowing of economic growth, increased retrenchments and an uncertain outlook for 2017.
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What Movie Trailers Can Teach You About Marketing Content

December 27th, 2016   •   no comments   

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What do the movie trailer for Rogue One and marketing content have in common? (courtesy of Star Wars YouTube)

Do you enjoy watching movies? I certainly do.

What about the trailers, teaser ads, and other pre-publicity marketing materials which Hollywood Studios roll out? I’m sure many of them grip your attention like a vice – especially huge blockbusters like the Marvel and Star War series!
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Will Content Marketing Kill Your Business?

December 20th, 2016   •   no comments   

Will Content Marketing Kill Your Business

One of the greatest objections to content marketing which I’ve heard repeatedly is this:

Wouldn’t content marketing erode my competitive advantage?
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12 Copywriting Tricks To Trigger Buying

November 23rd, 2016   •   no comments   

12 Copywriting Tips to Trigger Buying

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Copywriting is one of the most important skills a marketer should learn.

While a picture may paint a thousand words, it is the arrangement of text on a piece of content which triggers customer action. And hopefully lead to the sale.
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A Prescription for Digital Drifters

November 17th, 2016   •   no comments   

A Prescription for Digital Drifters

Courtesy of McKinsey

I’ve done it. You’ve done it. She has done it. So did he.

What am I talking about? Well, I’m writing about the double D of Digital Drifting.
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7 ways to do lead generation for your business

November 14th, 2016   •   1 comment   

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Have you felt that your pipeline of leads are drying up? Wonder how you can bring in more clients for your business?

Well, help is here!
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