Tag: Content Marketing

Will Content Marketing Kill Your Business?

December 20th, 2016   •   no comments   

Will Content Marketing Kill Your Business

One of the greatest objections to content marketing which I’ve heard repeatedly is this:

Wouldn’t content marketing erode my competitive advantage?
Read More


12 Copywriting Tricks To Trigger Buying

November 23rd, 2016   •   no comments   

12 Copywriting Tips to Trigger Buying

Designed by Freepik

Copywriting is one of the most important skills a marketer should learn.

While a picture may paint a thousand words, it is the arrangement of text on a piece of content which triggers customer action. And hopefully lead to the sale.
Read More


A Prescription for Digital Drifters

November 17th, 2016   •   no comments   

A Prescription for Digital Drifters

Courtesy of McKinsey

I’ve done it. You’ve done it. She has done it. So did he.

What am I talking about? Well, I’m writing about the double D of Digital Drifting.
Read More


7 ways to do lead generation for your business

November 14th, 2016   •   1 comment   

7-ways-to-generate-leads

Have you felt that your pipeline of leads are drying up? Wonder how you can bring in more clients for your business?

Well, help is here!
Read More


SEO Friendly Content: a Step-by-Step Guide

October 18th, 2016   •   no comments   

SEO Friendly Content a Step-by-Step Guide

Source of icon image

Keen to improve long-term traffic for your website? Wish to boost your content marketing efforts through Search Engine Optimization (SEO)?

Perhaps its time for you to create content that is more SEO friendly.
Read More


Sharpen Your Brand Story With This Easy Formula

October 12th, 2016   •   no comments   

Create Business Storytelling Magic with ABT

Courtesy of Imagination.com

Driven and ambitious, you were one of the stars in your company. You excelled in whatever you do, and are well liked by your boss, colleagues and subordinates.

But one day, dark clouds rumbled. Your company was acquired by a global MNC.

Due to “surplus headcount”, many of your colleagues were made redundant. Rumour even has it that your job is next on the line!
Read More


What Bruce Lee Could Teach You About Social Media Marketing

October 9th, 2016   •   no comments   

lessons-in-social-media-marketing-from-bruce-lee

Source of image

Do you know legendary Kung Fu megastar Bruce Lee is still rocking it on social media even though he died 43 years ago?

Famed for elevating the status of Asians in action movies, the acclaimed Hong Kong American actor, martial artist and filmmaker is well known for his unique blend of signature martial arts moves and sagely wisdom.

Read More


Winning the Social Media Content Wars

August 30th, 2016   •   1 comment   

Winning the Content Wars
We’re battling against serious content clutter (source of image)

Every day, companies generate tonnes of content on social media channels like blogs, forums, Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, YouTube and more.

Ranging from text, photos, videos, podcasts, to games and apps, the sea of social media content is scary. In fact, we marketers are constantly battling for attention in an endless content battlefield.
Read More


6 Production Secrets of Savvy Content Marketers

August 24th, 2016   •   no comments   

6 Production Secrets of Savvy Content Marketers

Are you keen to use content marketing to generate leads, drive sales and increase brand awareness?

If you do, there is one thing you must do regularly. Maybe even daily.

And that is to write, shoot, draw, edit and produce content.
Read More


Digital Marketing 101: Search vs Social

July 13th, 2016   •   3 comments   

Search versus Social

Courtesy of Blitz media design

One of the most common dilemmas faced by marketers is this:

Should we invest in helping our customers to find us on search engines like Google? Or would our marketing dollars be better spent on social media outreach?
Read More


Page 2 of 1112345...10...Last »