Tag: Content Marketing

How To Boost Your Social Media Marketing Performance

January 18th, 2017   •   no comments   

Social Media Marketing Performance

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“Social media marketing is just bull****! You can’t get anything tangible there.”

Ever heard a statement like this being uttered by your boss? Well, you are not alone.
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7.5 Dazzling Digital Marketing Ideas For 2017

December 31st, 2016   •   no comments   

digital-marketing-ideas-for-2017

2016 has come to an end. And thankfully so too.

Economically speaking, the year has been a pretty “meh” one for many. Reduction in global demand has led to a slowing of economic growth, increased retrenchments and an uncertain outlook for 2017.
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What Movie Trailers Can Teach You About Marketing Content

December 27th, 2016   •   no comments   

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What do the movie trailer for Rogue One and marketing content have in common? (courtesy of Star Wars YouTube)

Do you enjoy watching movies? I certainly do.

What about the trailers, teaser ads, and other pre-publicity marketing materials which Hollywood Studios roll out? I’m sure many of them grip your attention like a vice – especially huge blockbusters like the Marvel and Star War series!
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Will Content Marketing Kill Your Business?

December 20th, 2016   •   no comments   

Will Content Marketing Kill Your Business

One of the greatest objections to content marketing which I’ve heard repeatedly is this:

Wouldn’t content marketing erode my competitive advantage?
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12 Copywriting Tricks To Trigger Buying

November 23rd, 2016   •   no comments   

12 Copywriting Tips to Trigger Buying

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Copywriting is one of the most important skills a marketer should learn.

While a picture may paint a thousand words, it is the arrangement of text on a piece of content which triggers customer action. And hopefully lead to the sale.
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A Prescription for Digital Drifters

November 17th, 2016   •   no comments   

A Prescription for Digital Drifters

Courtesy of McKinsey

I’ve done it. You’ve done it. She has done it. So did he.

What am I talking about? Well, I’m writing about the double D of Digital Drifting.
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7 ways to do lead generation for your business

November 14th, 2016   •   1 comment   

7-ways-to-generate-leads

Have you felt that your pipeline of leads are drying up? Wonder how you can bring in more clients for your business?

Well, help is here!
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SEO Friendly Content: a Step-by-Step Guide

October 18th, 2016   •   no comments   

SEO Friendly Content a Step-by-Step Guide

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Keen to improve long-term traffic for your website? Wish to boost your content marketing efforts through Search Engine Optimization (SEO)?

Perhaps its time for you to create content that is more SEO friendly.
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Sharpen Your Brand Story With This Easy Formula

October 12th, 2016   •   no comments   

Create Business Storytelling Magic with ABT

Courtesy of Imagination.com

Driven and ambitious, you were one of the stars in your company. You excelled in whatever you do, and are well liked by your boss, colleagues and subordinates.

But one day, dark clouds rumbled. Your company was acquired by a global MNC.

Due to “surplus headcount”, many of your colleagues were made redundant. Rumour even has it that your job is next on the line!
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What Bruce Lee Could Teach You About Social Media Marketing

October 9th, 2016   •   no comments   

lessons-in-social-media-marketing-from-bruce-lee

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Do you know legendary Kung Fu megastar Bruce Lee is still rocking it on social media even though he died 43 years ago?

Famed for elevating the status of Asians in action movies, the acclaimed Hong Kong American actor, martial artist and filmmaker is well known for his unique blend of signature martial arts moves and sagely wisdom.

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