Tag: Content Marketing

Thought Leaders or Influencers – Who Should You Choose?

February 8th, 2018   •   no comments   

Original image by Freepik

Both are often in the news, but for different reasons.

While thought leaders are often quoted for their sagely perspectives on world events, influencers tend to court a different form of publicity.
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How To Manage Your Facebook News Feed

February 5th, 2018   •   no comments   

Manage Your Facebook News Feed

Designed by Freepik

By now, many of you would have read about Facebook’s impending changes to the News Feed, where priority will be given to the posts of friends and family over page posts.

Beyond this, Facebook will also reduce the visibility of posts which engage in click baiting, engagement baiting, and other gamification activities.
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How GE Wins in Global Content Marketing

February 1st, 2018   •   no comments   

GE Penny Shone Content Marketing Interview

How do global B2B leaders like General Electric (GE) manage their content marketing efforts? What steps do they take to ensure success?

Thanks to ACMA (The Asia Content Marketing Association), I learned a thing or two about how a global company like GE successfully managed its content marketing efforts in different markets around the world.
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Content Marketing Strategies: Useful Insights From LinkedIn

January 26th, 2018   •   2 comments   

LinkedIn Content Marketing Be First Be Best Be Different

Daniel Hotchuli and Claire Austin from LinkedIn

Are you using the best content strategy for your target audience? How do you use content to build awareness, engage your audience and drive conversions?

These insights and more were shared at a recent talk organised by the Asian Content Marketing Association (ACMA) in collaboration with LinkedIn.
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7 Content Marketing Tactics To Boost Your Website Conversions

January 24th, 2018   •   no comments   

Website Conversion Content Marketing

What can you do improve conversion on your website? How should you optimize your copy and designs to increase opt-ins and purchases?

In our digital and mobile-first world, having a well-designed and User Experience (UX) optimized website is an absolute must. 
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Facebook’s News Feed Changes – What Marketers Need To Do

January 14th, 2018   •   1 comment   

Facebook News Feed Changes

Designed by Freepik

By now, many of you would have read about Facebook’s impending changes to the News Feed algorithm.

Announced by Facebook founder Mark Zuckerberg himself, this latest move by the social media behemoth sent shock waves around the world. It also forced many social media marketers to rethink their strategies.
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3 Customer-Focused Content Strategies To Grow Your Brand

January 10th, 2018   •   no comments   

Happy Customers and Employees

Designed by Freepik

Do you know that there are only three main reasons for your customers to go online?

Identifying what these reasons are and crafting content which meets your customer’s unmet needs can help your brand to stand out.
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10 Fabulous Content Marketing Ideas for Fashion Brands

January 4th, 2018   •   1 comment   

Content marketing for fashion brand

Designed by Freepik

Traditional retail is dying. And the prognosis is dire for small independent fashion boutiques.

Faced with global competition from e-commerce giants like Alibaba as well as numerous blogshops, traditional fashion retailers find it a struggle to stay afloat.
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The Six Pillars of a Social Media Content Strategy

December 12th, 2017   •   2 comments   

William Iven

Great content flows in the heart of social media marketing.

It attracts visitors to sign up as fans, improves post engagements, and increases click throughs to your website.
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Social Media Content: 9 Ways To Get Great Ideas

December 5th, 2017   •   no comments   

Social Media Content Ideas

Image fromLauren Mancke

Like marriage, social media marketing is a long-term commitment.

Once you’ve launched a blog, Facebook page, YouTube channel, Instagram, Twitter, or LinkedIn account, you need to engage your online communities with a continual pipeline of quality content.
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