Tag: Content Marketing

Content Marketing Strategies: Useful Insights From LinkedIn

January 26th, 2018   •   2 comments   

LinkedIn Content Marketing Be First Be Best Be Different

Daniel Hotchuli and Claire Austin from LinkedIn

Are you using the best content strategy for your target audience? How do you use content to build awareness, engage your audience and drive conversions?

These insights and more were shared at a recent talk organised by the Asian Content Marketing Association (ACMA) in collaboration with LinkedIn.
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7 Content Marketing Tactics To Boost Your Website Conversions

January 24th, 2018   •   no comments   

Website Conversion Content Marketing

What can you do improve conversion on your website? How should you optimize your copy and designs to increase opt-ins and purchases?

In our digital and mobile-first world, having a well-designed and User Experience (UX) optimized website is an absolute must. 
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Facebook’s News Feed Changes – What Marketers Need To Do

January 14th, 2018   •   1 comment   

Facebook News Feed Changes

Designed by Freepik

By now, many of you would have read about Facebook’s impending changes to the News Feed algorithm.

Announced by Facebook founder Mark Zuckerberg himself, this latest move by the social media behemoth sent shock waves around the world. It also forced many social media marketers to rethink their strategies.
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3 Customer-Focused Content Strategies To Grow Your Brand

January 10th, 2018   •   no comments   

Happy Customers and Employees

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Do you know that there are only three main reasons for your customers to go online?

Identifying what these reasons are and crafting content which meets your customer’s unmet needs can help your brand to stand out.
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10 Fabulous Content Marketing Ideas for Fashion Brands

January 4th, 2018   •   1 comment   

Content marketing for fashion brand

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Traditional retail is dying. And the prognosis is dire for small independent fashion boutiques.

Faced with global competition from e-commerce giants like Alibaba as well as numerous blogshops, traditional fashion retailers find it a struggle to stay afloat.
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The Six Pillars of a Social Media Content Strategy

December 12th, 2017   •   2 comments   

William Iven

Great content flows in the heart of social media marketing.

It attracts visitors to sign up as fans, improves post engagements, and increases click throughs to your website.
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Social Media Content: 9 Ways To Get Great Ideas

December 5th, 2017   •   no comments   

Social Media Content Ideas

Image fromLauren Mancke

Like marriage, social media marketing is a long-term commitment.

Once you’ve launched a blog, Facebook page, YouTube channel, Instagram, Twitter, or LinkedIn account, you need to engage your online communities with a continual pipeline of quality content.
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Top Copywriting Tips to Increase Your Conversion Rates

November 28th, 2017   •   1 comment   

Credit: Pixabay

If consistency is the backbone of content marketing, then copywriting is the sinew that binds everything together.

Your copy is the voice of your brand, and the medium for the bulk of your marketing efforts.
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How You Can Make Good Money Through Blogging

November 21st, 2017   •   1 comment   

Wish To Make Money From Blogging

Older than Facebook, Twitter, LinkedIn, or YouTube, blogging is the grand daddy of social media marketing.

Focused primarily on writing long-form articles, maintaining a blogs isn’t as sexy as shooting video-based “snaps”, live streaming, or posting Instagram photos.
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The Essential Guide to Writing Great Online Content

November 1st, 2017   •   no comments   

Guide to Writing Great Online Content

Designed by Freepik

How do you write so well on social media? What can I do to speed up my writing skills?

These are two of the most common questions I’ve often been asked as a social media trainer, content marketing specialist, and business blogger.
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