Tag: Content Marketing

Top Copywriting Tips to Increase Your Conversion Rates

November 28th, 2017   •   1 comment   

Credit: Pixabay

If consistency is the backbone of content marketing, then copywriting is the sinew that binds everything together.

Your copy is the voice of your brand, and the medium for the bulk of your marketing efforts.
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How You Can Make Good Money Through Blogging

November 21st, 2017   •   1 comment   

Wish To Make Money From Blogging

Older than Facebook, Twitter, LinkedIn, or YouTube, blogging is the grand daddy of social media marketing.

Focused primarily on writing long-form articles, maintaining a blogs isn’t as sexy as shooting video-based “snaps”, live streaming, or posting Instagram photos.
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The Essential Guide to Writing Great Online Content

November 1st, 2017   •   no comments   

Guide to Writing Great Online Content

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How do you write so well on social media? What can I do to speed up my writing skills?

These are two of the most common questions I’ve often been asked as a social media trainer, content marketing specialist, and business blogger.
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How To Write Like a Content Marketing Rock Star

October 19th, 2017   •   1 comment   


Original photos by Freepik

The greatest challenge in content marketing lies in creating compelling content.

Now just any old article, Tweet, or Facebook update, mind you, but stuff that your readers would want to read, share, and click on.
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10 Ways to Fix Your Content Marketing Writer’s Block

September 28th, 2017   •   1 comment   

content marketing writers block

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As a content marketing strategist, I write a lot of content. And sometimes, I hit a wall.

When that happens, I do not scream, shout or sulk. Instead, I do what comes naturally to me. I may take a walk, catch 40 winks, or grab a coffee.
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7 Magical Lessons in Creativity from Elizabeth Gilbert

September 21st, 2017   •   no comments   

Image from Charm Magazine

When was the last time you did something truly creative? How did it feel?

Whichever profession you are in, you will experience days of creative famine. These are the horrifying days when you feel stuck in a rut, unable to cough out anything faintly imaginative or intriguing.
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10 B2B Blogging Best Practices To Generate Business Leads

August 30th, 2017   •   2 comments   

Business Blog Best Practices

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If a tree falls in a forest and no one is around to hear it, does it make a sound?

Likewise, a well-crafted Business to Business (B2B) blog or website with great content is futile if you do not get any visitors.
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7 Triggers of Human Attention in the Digital Age

August 22nd, 2017   •   no comments   

The 7 Triggers of Human Attention in the Digital Age

Are you capturing their attention? (designed by Freepik)

Attention is the most important resource in the digital age.

It can also be the hardest to attract in a cluttered and information overloaded world filled with news, ads and content – both online and offline.
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10 Things You Are Doing Wrong in Content Marketing

July 17th, 2017   •   1 comment   

content marketing mistakes

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Content marketing isn’t sugar and spice and everything nice.

Like any other digital marketing strategy, you’ll need to be mindful of the caveats of using content to generate awareness, attract leads, trigger sales, and nurture advocacy.
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8 Steps to Building Your Personal Brand

June 28th, 2017   •   no comments   

8 Steps to Building Your Personal brand

Personal branding is often misunderstood by many.

Some consider personal branding an egoistic exercise in self-aggrandizement. Others feel that personal branding is just social media snake oil – an elixir which so-called “experts” and “gurus” try to foist on the naive.
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