Tag: Content Marketing
Visual content marketing is the new digital black. In an attention-starved digitally distracted world, images and videos rule.
As I’ve previously written in Visual Content Marketing: Insights from Asia, 90% of the information transmitted to the brain is visual. Moreoever, our brain processes images 60,000 times faster than text.
Courtesy of Business 2 Community
Do you know that 90% of the information transmitted to the brain is visual? Or that visuals are processed 60,000 times faster than text?
In the age of high definition screens of all sizes – from 2 inch smart watches to 50 inch television monitors – visual content rules. This fact is further cemented by the meteoric rise of the image-based threesome in social media – Instagram, Pinterest and Tumblr.
In the age of social media and mobile digital devices, the greatest opportunity for marketers lies in how they can delight customers both online and offline.
Also known as customer experience management, it seeks to provide a holistic brand experience across all customer channels, going beyond traditional measures of customer satisfaction.