Tag: Content Marketing

Content Marketing Strategies of Microbes

November 15th, 2015   •   7 comments   

War of the Worlds Comic

Be like the bacteria which killed these obnoxious aliens! (source)

Have you read “The War of the Worlds” by H.G. Wells?

If you did, you would know that it wasn’t humans with all our military might which decimated the seemingly omnipotent aliens. Our puny bombs and bullets were pathetic against the phasers of a superior alien being.

Rather, what swung the odds in our favour were the humble bacteria and viruses which overcame the fragile immune systems of these foreign invaders.

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The 80/20 Rule in Content Marketing

November 10th, 2015   •   3 comments   

80-20-rule-content-marketing
Courtesy of evolving SEO

Have you heard of the 80/20 rule?

Known as the Pareto principle, the 80/20 rule is also known as the law of the vital few. First conceived by management consultant Joseph M Juran, it is attributed to 19th century Italian economist Vilfredo Pareto. The 80/20 rule essentially states that “80% of the effects came from 20% of the causes”.
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7 Ways to Succeed in Native Advertising

October 26th, 2015   •   no comments   

7 Ways to Succeed with Native Advertising

Have you started “going native” in your marketing strategy? If you haven’t, its high time you do.

Traditionally known as advertorials or sponsored content, native advertising is a form of online advertising where the content matches the form and function of the channel in which it appears. These ads can either by created by the advertising company, an agency, or the media owner. 
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Digital Marketing in the Government [Case Studies]

October 9th, 2015   •   1 comment   

singapore-government-digital-case-studies

This hilarious hokkien music video “Jiak Pa Buay” shows how storytelling is used digitally by Singapore Government  (courtesy of Gov.SG YouTube)

How does the public sector use digital and social media marketing? Which government agencies are leading on the digital front?

Before we get there, do you know that Singapore was ranked no 3 in the United Nation’s annual survey of e-Government initiatives in 2014 (after South Korea and Australia)?
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Five Delicious Steps to Digital Marketing Success

October 1st, 2015   •   4 comments   

Five Delicious Steps to Digital Marketing Success

Why do some brands sizzle while others fizzle online? What is the secret recipe to digital marketing success?

The answer lies in BACON. Or more precisely, Digital Bacon, a tantalizingly titled book packed with yummy tips to help your company navigate the online world.
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ABCs of Content Marketing, SEO and Social Media

September 21st, 2015   •   9 comments   

Content Marketing SEO and Social Media

Content marketing, Search Engine Optimization (aka SEO) and social media marketing.

Together, these three can work powerfully to propel your digital marketing strategy forward.

What do these digital marketing techniques involve? More importantly, how do you integrate them in a coherent and synergistic manner?

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The Content Marketing Checklist [Infographic]

September 15th, 2015   •   1 comment   

Content Marketing Campaigns Checklist Infographic

How do you implement a content marketing campaign? What steps should you take?

Like any strategic marketing initiative, content marketing needs to be performed in a methodical and systematic fashion. While spontaneous bursts of creativity and originality certainly helps in creating great buzz-generating content, keeping to a schedule helps ensure long-term success.
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Have You Googled Your Name Lately?

August 29th, 2015   •   2 comments   

 

have-you-googled-your-name-lately

Everybody is on social media these days.

Facebook, Twitter, Instagram, LinkedIn, Google Plus, Pinterest, YouTube, SnapChat… The list goes on.
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Build Your Personal Brand through Content Marketing

August 20th, 2015   •   no comments   

Building Personal Brand with Content Marketing

Source of image

Do you spend a lot of time online? Have you written, commented on, shared and tweeted lots of content on social media?

If so, what are you doing to build your personal brand?

I know I know. You already have a day job. You are already busting your guts for your company.

How can you possibly have any bandwidth to build your personal brand using content?
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Native Advertising: What You Need To Know

August 17th, 2015   •   no comments   

Howard Gossage - Nobody Reads Ads Cooler Insights.jpg

What is native advertising or native ads? How can content marketers make use of native ads?

First and foremost, native advertising is fast growing.

In a report from Contently, marketers are envisaged to spend US$4.3 billion on native ads in 2015. An increase of 34 percent over 2014, this is forecasted to balloon to US $8.8 billion by 2018.
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