Trendsetters and trail blazers, Gen Z teenagers and youths are prized customers. Sadly, many brands fail to reach, engage or influence them using social media marketing.
Hopefully things will change after this.
Trendsetters and trail blazers, Gen Z teenagers and youths are prized customers. Sadly, many brands fail to reach, engage or influence them using social media marketing.
Hopefully things will change after this.
If content is king, copywriting is a skill reserved for royalty.
Indeed, while a picture may paint a thousand words, it is often the words, phrases, and sentences that make (or break) your social media marketing campaigns.
JK Rowling has it. So do Paul McCartney. And Ben & Jerry’s Ice Cream.
What I’m talking about is creativity – that elusive yet highly coveted ingredient which we content creators crave.
What do your customers really need, want or desire? How can you use content marketing to meet those needs?
That has been the question on every marketer’s lips since time immemorial.
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Feeling stuck behind a keyboard, wondering what you should write, film or design? Need help to research winning content marketing topics?
You are not alone. Content block is one of the most common reasons for companies and individuals to abandon their content marketing efforts.
Personal branding is one of the most popular buzzword in the self-help community in Singapore.
But how do you build your personal brand? And what steps can you take?
Stuck in a content creating rut? I know how that feels.
Experiencing writer’s or producer’s block can be highly debilitating. Especially if you’re a content marketing professional or content strategist like me.
Business photo created by jcomp – www.freepik.com
Social media marketing is taking Singapore’s business world by storm.
Virtually all the major brands here have established a strong online presence—from FMCG brands, airlines, telcos, banks, insurance, sports, supermarkets, fitness to food and beverage chains.
Feeling clueless about what content topics you should write on? Stressed by the need to fill your content calendar?
As a content marketer myself, I know how frustrating it feels.