Tag: context

Content Marketing 101: Why Context is the New King

January 21st, 2016   •   no comments   

Content Marketing Gary Vaynerchuk quote

Source of image

Gary Vaynerchuk once famously said that “If Content is King, then Context is God.”

Indeed in the world of content and social media marketing, context matters a whole lot. The best content in the world would fail miserably if it is crafted and disseminated without any consideration of the context surrounding it.
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Living in the Age of Context

July 2nd, 2014   •   no comments   

Shel Israel and Robert Scoble (courtesy of Thomas Hawk)

What are the greatest forces shaping our tech-enabled lives?

Give up? Well, why not ask social media “godfathers” Robert Scoble and Shel Israel? Authors of the legendary book Naked Conversations (aka the book which got me hooked on blogging), the two gentlemen got together with Mitch Joel on his podcast to talk about their recent book Age of Context.

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