Tonight (or tomorrow afternoon), soccer fans around the world will be eagerly catching two monumental World Cup 2014 quarter final matches: France vs Germany and Brazil vs Colombia. While many would catch it on TV, I bet that their fingers will be actively updating their Facebook pages, Twitter and Google+ accounts while watching the “beautiful game”.
Indeed, sports and social media is a match made in heaven. The instantaneous, intimate and interactive nature of social and mobile technologies make them perfect platforms to fuel our sporting desires.
In this current age of multi-tasking, multi-roles, multi-networks and multi-everything, a few things seem to stand out quite clearly. Many appear to be the inevitable outcome of ever-increasing activity and interactivity across multi-platforms.
The first is that people are going to increasingly become skimmers (borrowing a term commonly bandied by the media socialists) rather than divers. With so many online (and offline) options screaming out at us, paying attention beyond a couple of seconds may become a thing of the past. Read More