Tag: conversational marketing

Lessons from Sports in Social Media

July 4th, 2014   •   no comments   

All eyes will be on Neymar tonight (courtesy of Happy Holidays 2014)

Tonight (or tomorrow afternoon), soccer fans around the world will be eagerly catching two monumental World Cup 2014 quarter final matches: France vs Germany and Brazil vs Colombia. While many would catch it on TV, I bet that their fingers will be actively updating their Facebook pages, Twitter and Google+ accounts while watching the “beautiful game”.

Indeed, sports and social media is a match made in heaven. The instantaneous, intimate and interactive nature of social and mobile technologies make them perfect platforms to fuel our sporting desires.

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Beyond Buzz by Lois Kelly (A Book Review)

April 12th, 2010   •   no comments   

What is the best way to make conversational marketing work?

How does one embrace the lofty ideals espoused by the Cluetrain Manifesto?

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Are We Truly in a Marketing Revolution?

March 21st, 2010   •   2 comments   

Liberty Leading the People by Eugène Delacroix(Courtesy of Wikipedia)

In this current age of multi-tasking, multi-roles, multi-networks and multi-everything, a few things seem to stand out quite clearly. Many appear to be the inevitable outcome of ever-increasing activity and interactivity across multi-platforms.

The first is that people are going to increasingly become skimmers (borrowing a term commonly bandied by the media socialists) rather than divers. With so many online (and offline) options screaming out at us, paying attention beyond a couple of seconds may become a thing of the past.
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