Tag: copywriting

The Essential Guide to Writing Great Online Content

November 1st, 2017   •   no comments   

Guide to Writing Great Online Content

Designed by Freepik

How do you write so well on social media? What can I do to speed up my writing skills?

These are two of the most common questions I’ve often been asked as a social media trainer, content marketing specialist, and business blogger.
Read More


How To Write Like a Content Marketing Rock Star

October 19th, 2017   •   1 comment   


Original photos by Freepik

The greatest challenge in content marketing lies in creating compelling content.

Now just any old article, Tweet, or Facebook update, mind you, but stuff that your readers would want to read, share, and click on.
Read More


10 Ways to Fix Your Content Marketing Writer’s Block

September 28th, 2017   •   1 comment   

content marketing writers block

Designed by Freepik

As a content marketing strategist, I write a lot of content. And sometimes, I hit a wall.

When that happens, I do not scream, shout or sulk. Instead, I do what comes naturally to me. I may take a walk, catch 40 winks, or grab a coffee.
Read More


Create Winning Facebook Ads with These 7 Tips

June 22nd, 2017   •   no comments   

Designed by Freepik

What I’m going to share with you may blow your mind. Especially if you’re a consumer psychology geek like me.

Before I begin, let me share that I’m a huge fan of Digital Marketer and their Perpetual Traffic podcast. Each week, I’ll tune in and listen to their awesome podcast and learn something new about Facebook advertising or other dimensions of paid traffic.
Read More


How to Craft Online Marketing Copy That Sells

April 25th, 2017   •   1 comment   

how-to-craft-high-converting-online-sales-copy

The single biggest challenge faced by many online marketer and sales persons: They cannot write or design for nuts.

And that is a major problem in today’s copy-centric digital age.
Read More


How To Craft Effective Copy Using the PASTOR Framework

March 22nd, 2017   •   no comments   

effective-copywriting-tips-from-a-pastor_

Courtesy of Ray Edwards

Do you know that on the average web page, users have time to read at most 28% of the words during an average visit? Or that 20% is more likely?

With such a short attention span, every single word on your website needs to perform. Which means that you need to master the art and science of copywriting.
Read More


What Movie Trailers Can Teach You About Marketing Content

December 27th, 2016   •   no comments   

movies-marketing-content

What do the movie trailer for Rogue One and marketing content have in common? (courtesy of Star Wars YouTube)

Do you enjoy watching movies? I certainly do.

What about the trailers, teaser ads, and other pre-publicity marketing materials which Hollywood Studios roll out? I’m sure many of them grip your attention like a vice – especially huge blockbusters like the Marvel and Star War series!
Read More


Revisiting Advertising’s Golden Rule

November 29th, 2016   •   no comments   

should-you-still-be-selling-the-sizzle

Courtesy of Perko’s

“Sell the Sizzle, not the Steak”

Everybody in the world of advertising would have heard of advertising guru Elmer Wheeler’s famous saying. It is considered by many to be one of the most beloved mantras in the world of marketing.
Read More


12 Copywriting Tricks To Trigger Buying

November 23rd, 2016   •   no comments   

12 Copywriting Tips to Trigger Buying

Designed by Freepik

Copywriting is one of the most important skills a marketer should learn.

While a picture may paint a thousand words, it is the arrangement of text on a piece of content which triggers customer action. And hopefully lead to the sale.
Read More


6 Linguistic Tricks that Stick

May 29th, 2015   •   no comments   

6 Linguistic Tricks That Stick

Can you guess what the above image is saying? (courtesy of Kritter5X)

Wonder why certain content dazzles and sparkles while others taste flatter than a day old beer?

The secret lies in how words are orchestrated to create a perfect symphony.
Read More


Page 1 of 3123