Tag: copywriting

What Movie Trailers Can Teach You About Marketing Content

December 27th, 2016   •   no comments   

movies-marketing-content

What do the movie trailer for Rogue One and marketing content have in common? (courtesy of Star Wars YouTube)

Do you enjoy watching movies? I certainly do.

What about the trailers, teaser ads, and other pre-publicity marketing materials which Hollywood Studios roll out? I’m sure many of them grip your attention like a vice – especially huge blockbusters like the Marvel and Star War series!
Read More


Revisiting Advertising’s Golden Rule

November 29th, 2016   •   no comments   

should-you-still-be-selling-the-sizzle

Courtesy of Perko’s

“Sell the Sizzle, not the Steak”

Everybody in the world of advertising would have heard of advertising guru Elmer Wheeler’s famous saying. It is considered by many to be one of the most beloved mantras in the world of marketing.
Read More


12 Copywriting Tricks To Trigger Buying

November 23rd, 2016   •   no comments   

12 Copywriting Tricks To Trigger Buying

Copywriting is one of the most important skills a marketer should learn.

While a picture may paint a thousand words, it is the arrangement of text on a piece of content which triggers customer action. And hopefully lead to the sale.
Read More


6 Linguistic Tricks that Stick

May 29th, 2015   •   no comments   

6 Linguistic Tricks That Stick

Can you guess what the above image is saying? (courtesy of Kritter5X)

Wonder why certain content dazzles and sparkles while others taste flatter than a day old beer?

The secret lies in how words are orchestrated to create a perfect symphony.
Read More


Six Ways to Craft Killer Content in Marketing

April 7th, 2015   •   1 comment   

Air Asia Phuket Advertisement
Air Asia knows a thing or two about catching attention (source of image)

Let’s face it. We have all hit the content marketing wall.

Writers of all stripes and affiliations know what I mean. Your brain freezes. Your fingers stiffen. Your energy levels dip.

How are you going to deliver that compelling piece of customer-focused content?
Read More


Content Rules: Book Review

December 9th, 2014   •   1 comment   

Content Rules Book Cover

Content is king! Content rules!

Yeah, we know that already. Thanks to the burgeoning growth of content marketing – the new “silver bullet” in a marketer’s arsenal – everybody is hopping onto the content marketing bandwagon.

However, how do we tap this rising trend? More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”?
Read More


Six Qualities of Successful Bloggers

July 27th, 2014   •   no comments   


Have you voted for your favourite blogger yet? (from Singapore Blog Awards 2014)

Yes, it is time yet again for the Singapore Blog Awards. Organised by Omy.sg, this annual competition cum celebration of what’s new, hot and happening in the blogging scene is in its 7th year running, with over $30,000 worth of prizes to be won.

This year’s awards has a total of nine Editors’/Judges’ Choice categories and three new Followers categories. Other than the old favourites like Best Family blog, Best Food blog, and Best Photography blog, a Best New Blog award category has been created to acknowledge newbie bloggers who started their blogs in the past year.
Read More


7 Ways To Write And Communicate Clearly

June 18th, 2014   •   no comments   

Typing photo

Communicating clearly is a constant pain for publicists like us. If we do it well, nobody is going to say a thing. If we botch it up, however…

Just yesterday, our Prime Minister Lee Hsien Loong posted on Facebook about the ongoing need for public officers to communicate more clearly to the public. He shared a link from The Irish Times which described how Apple’s “lost its way with words” in a recent employment ad using “gibberish”.
Read More


10 Ways To Beat The Writer’s Blues

May 25th, 2014   •   4 comments   

10 Ways to Beat the Writer's Blues
Courtesy of An Adventure in Words

What is the most terrifying thing to a writer, blogger or author?

One that could totally ruin his or her day?
Read More


8 Secrets to Great Writing

April 8th, 2014   •   1 comment   

As a communicator who blogs in his free time, I write both for work and leisure. While my years of experience does make a difference to how elegantly I can put digital pen to paper, it can still be a bitch trying to craft amazing copy on a regular basis.

What then are the secrets to writing well?

Read More


Page 1 of 3123