Tag: copywriting

The Rule of Three

December 20th, 2007   •   5 comments   


Courtesy of Hale Popopi

Came across this brilliant piece of copywriting advice from Copyblogger and how the “Rule of three” works universally in capturing people’s attention. It is simple, effective and oh so true.

Here’s a quote from the post:

…information presented in groups of three sticks in our heads better than other clusters of items. For example:

“Life, liberty, and the pursuit of happiness”

“Government of the people, by the people, for the people”

“Friends, Romans, Countrymen”

“Blood, sweat and tears”

“Location, location, location”

“Father, Son and Holy Spirit”

“Faith, Hope and Charity”

“Mind, body, spirit”

“Stop, Look and Listen”

“Sex, Lies and Videotape”

“I came, I saw, I conquered”

Perhaps the next time you are tasked to write an advertisement, a speech or powerpoint presentations, see if you can dissect them into 3 key points.


7 Steps to Great Writing

July 26th, 2007   •   7 comments   

Copyblogger, one of the world’s most popular for writing aficionados like yours truly, featured this excellent post on writing effective copy by Brian Clark. I have read plenty of copywriting tips in my lifetime, but this is probably one of the best I have come across. Read it, apply it to your writing, and voila! Watch those customers come queueing at your doors…. (if only it was this simple)

  1. Beneficial Topic

    Is what you’re writing of interest to the reader? Does it solve a problem they have and add value to their lives? If not, nothing else you read here matters.

  2. Magnetic Headline

    Likewise, nothing else matters if your prospective reader never makes it past the title or headline. Your content could be amazing, but if no one is compelled to invest the time to read based on a boring or vague headline, all is lost.

  3. Strong Opening

    The purpose of the headline is to get the first sentence read, and each subsequent sentence needs to keep the reader rolling towards to the close. The momentum you create with your opening can make your job easier the rest of the way.

  4. Helpful Structure

    Are your transferable lessons easily digested via bullet points and numbered lists? Are you providing compelling subheads that act as encouraging signposts for the diagonal reader to dig in deeper?

  5. Smooth Transitions

    Good writing uses transitional words and phrases to help the content read more smoothly. But good copy also uses psychological connectors to persuade and keep the reader engaged. We’ll talk more about that soon.

  6. Instant Understanding

    Orson Scott Card once said that metaphors have a way of holding the most truth in the least space. The same is true of stories, and being highly specific facilitates understanding, holds attention, and enhances credibility in ways that general assertions cannot.

  7. Actionable Close

    How you close a piece is determined by what you are hoping to accomplish. If you’re not sure what you’re trying to accomplish, you might ask yourself why you’re writing it at all. That actually helps you to determine whether to revamp the content or to put it out of its misery.


Writing to Save Your Life

April 23rd, 2007   •   14 comments   


Image courtesy of DiscoverySchool.com

I came across this post by Kian Ann recently on the need to write well on the Internet. While crafting some suggestions to him on the comments section, I decided that I might as well expand this into a blog post.

How does one write well? Is there a secret formula that you can apply in order to be a wicked wordsmith?
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Mark Twain The Blogging Guru

December 22nd, 2006   •   no comments   

Came across this quirky bit of thinking by Copyblogger about how the legendary Mark Twain (the artist formerly known as Samuel Langhorne Clemens) will make an excellent blogger and perhaps even content marketing guru!

Try to apply these gems to blogging – heck, any form of content marketing or writing – and you will understand the wisdom of the man.

“Whenever you find you’re on the side of the majority, it is time to reform.”

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Clever Copy Writing

December 21st, 2006   •   1 comment   

Think that your investment in a wraparound Straits Times or TODAY ad is going to save your business? How about that huge poster in the MRT station, where gazillions pass by every day. Well, think again. Without good copy, the most in-your-face, eye-popping, jaw-dropping advertisement is going to just go down the drain.

Seth Godin puts it very elegantly in this post:

Top Two Best Times to Invest in Good Copy
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