Tag: copywriting

How Analogies and Metaphors Uplifts Your Content

November 9th, 2006   •   2 comments   

Analogies and Metaphors

An example of an advertising analogy and metaphor (source of image)

Have you wondered why certain speakers and writers can bring their ideas across so elegantly? How do they transform a complex (and sometimes obscure) concept into one which we can see in our heads with such clarity and definition?

The answer lies in their ability to to tell stories with rich and powerful analogies, allegories and metaphors.
Read More


Page 4 of 41234