Tag: copywriting

Clever Copy Writing

December 21st, 2006   •   1 comment   

Think that your investment in a wraparound Straits Times or TODAY ad is going to save your business? How about that huge poster in the MRT station, where gazillions pass by every day. Well, think again. Without good copy, the most in-your-face, eye-popping, jaw-dropping advertisement is going to just go down the drain.

Seth Godin puts it very elegantly in this post:

Top Two Best Times to Invest in Good Copy
Read More

How Analogies and Metaphors Uplifts Your Content

November 9th, 2006   •   2 comments   

Analogies and Metaphors

An example of an advertising analogy and metaphor (source of image)

Have you wondered why certain speakers and writers can bring their ideas across so elegantly? How do they transform a complex (and sometimes obscure) concept into one which we can see in our heads with such clarity and definition?

The answer lies in their ability to to tell stories with rich and powerful analogies, allegories and metaphors.
Read More


Page 4 of 41234