Tag: corporate storytelling

Public Relations in the Social Age

July 16th, 2014   •   no comments   

public-relations-in-the-social-age

Are you a public relations or PR professional? If so, what do you see yourself as?

A) Purveyor of the corporate spiel, coated with sugar, spice and everything nice;
B) Hustler for significant editorial coverage on newspapers, television news and magazines;
C) Guardian of your organisation’s corporate brand;
D) Gatekeeper to your head honchos; or
E) Spokesperson, communicator and messenger?
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The Power of Positive Stories

November 9th, 2012   •   no comments   


Jesus certainly knows the power of good stories! (courtesy of Life with Da Man CD)

Since time immemorial, storytelling has influenced billions around the globe.

We’ve all heard of cave men and women sitting around a fireplace, listening intently as a wizened elder regaled the tribe with heroic chronicles of his younger days.

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