Tag: corporate strategy
What is the secret sauce to enduring corporate innovation?
Is it the ability to introduce disruptive technologies? Are smaller companies – also known as emergents – more able to shake the market? What about religion, climate, geography, education, patents or even (gasp) luck?
How do companies like 3M, Apple, Google, Xerox, Siemens and Grameen Bank continually generate game changing products and services? What can large organisations do to retain talent while building innovative cultures?
The answer? Corporate Entrepreurship, which is also the title of a book by Thunderbird School of Global Management’s Robert D Hisrich and Claudine Kearney. Subtitled How to Create a Thriving Entrepreneurial Spirit Thoughout Your Company, the rather academically written volume is divided into three parts: Managing, Organising, and Operationalising Corporate Entrepreneurship.
Courtesy of Christopher Madden
If you want to succeed beyond your wildest dream as an entrepreneur (or an intrapreneur), don’t just create products or services. Instead, start a religion, or better yet, a cult.
The best organisations don’t just push out great products or services. They start movements and create causes. They turn jaded old ideas upside down. They spark off ripples which resonate so much with their followers that these become giant tsunamis of market revolution.