Tag: CQ

Why You Should Marry Culture with Content Marketing

May 17th, 2016   •   no comments   

How to Marry Culture with Content Marketing

Image courtesy of Science-All

How does culture influence content marketing? How can you navigate the cultural seas of your prospects and customers?

Much has been written about content creation, SEO, online communities, big data, analytics and influencers in content marketing. Unfortunately, little attention has been paid to culture.
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Cultural Intelligence 101 [Book Review]

January 11th, 2016   •   no comments   

the cultural intelligence difference

How do you work effectively in a cross-cultural team? What should you do to seal a deal with a foreign partner?

The answers to these and more are found in The Cultural Intelligence Difference by cultural intelligence thought leader David Livermore.
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